TURBOTRUCKS will create for trucks Ford Trucks a rational segment

Today, the Turkish Ford Truck appointed exclusive distributor of Russian company TURBOTRUCKS

Alexander Klimov, photo by the author and Ford Truck

Today, the Turkish Ford Truck appointed exclusive distributor of Russian company TURBOTRUCKS

One of the famous in the world market manufacturers of heavy trucks – Turkish Ford Trucks at today's press conference at the Swissotel Hotel, Moscow announced the company TURBOTRUCKS exclusive distributor of its trucks in Russia.

The event was also attended by the shareholders Нoet Family and Ackermans & Van Haaren Investment Company, the General Director TH Group Piet Wauters and Serge Van Hulle, Director of TURBOTRUCKS in Russia, Vice-President of Ford Trucks Serhan Turpan, Director of international activities of the Ford Trucks Emrah Duman , managing Director of Ford Trucks Russia Mr. Bahadir Koc, representatives of Ford Trucks and TURBOTRUCKS, as well as other prominent guests.

Thus, the company TURBOTRUCKS, part of the TH Group, has more than 20 years of experience with the world's leading manufacturers of trucks, and has accumulated extensive experience in the implementation of various projects in the field of commercial transport on the territory of nine countries in Europe and Asia. Today TH Truck has 37 dealers on sales of new trucks, LCVs and trailers in five countries: Belgium, France, Bulgaria, Russia and Belarus. In 2017, were sold 4750 units of trucks, including leasing and rental. Operation renting and leasing of units TH Lease covers Belgium (the largest local leasing firm), France, Bulgaria, Romania, Russia, Belarus, Poland and Portugal. Leasing a fleet of 4,200 vehicles.

On the shoulders of TURBOTRUCKS will fall as the promotion of trucks like the Ford Trucks and after-sales service, as well as the organization of delivery and distribution of original spare parts through a regional service network. By the way, according to the Director of the company TURBOTRUCKS Mr. Serge van Hulla preparatory work took a year.

In the next two years Ford Trucks together with TURBOTRUCKS intends to expand the geography of service network on all major highways of the country. In addition, of course, will involve one of the most modern and advanced online stores. Already posted the online catalog of spare parts and literally tomorrow the real work begins for the delivery of clients requested spare parts and consumables. According to him the price of the whole model range of Ford Trucks would be very attractive for the Russian customers, for example, for a tractor Ford1842T it will be significantly lower (less than ₽5 million), than similar products "the European sevens", and is not too different from the price of the Russian equivalent – the KAMAZ-5490. Moreover, answers to journalists of specialized media, Mr. Serge van Hull said that the company intends to create TURBOTRUCKS on the Russian market a new, so-called "rational" segment in terms of price and quality will be between "premium" segment, where all brands "the European sevens" and "economical", etcE. budget segment dominated by KAMAZ and MAZ, as well as adjacent Chinese manufacturers. The ruble price will be fixed, and for owners and drivers will be offered a loyalty program. In the longer term will have a wider 2.5-metre cabin for long-haul tractors, and it will be produced in parallel with the current 2.2-meter width.

One of the major factors for this partnership is the availability of spare parts and consumables. Of course customers will be offered and special programs support, for example, the third year warranty. Provided that the main logistics terminal will be located in Moscow, and it will be delivered to the regional inventory Department.

Director of international activities of the Ford Trucks Emrah Duman said: "After our first contact with TURBOTRUCKS we realized that both parties share the same vision of the structure of the business and will be good partners. This cooperation will allow to restructure the distribution strategy of Ford Trucks in Russia, will lead us to the rapid expansion of the service network and greatly improve the supply of spare parts throughout Russia. With our new partner, TURBOTRUCKS, we plan to provide customers with the highest level of service. We are very pleased to be a partner of TURBOTRUCKS, and I believe that this company will represent our brand in the best way."

In turn, the Director of the company TURBOTRUCKS Mr. Serge van Hull said: "We are proud that Ford Trucks has chosen our company as the exclusive distributor in Russia and we are convinced that accumulated over the last twenty years of experience helps in successful brand promotion on the Russian market. TURBOTRUCKS and Ford Trucks will offer unique terms – 2 year full guarantee on Ford trucks. Are confident that customers will appreciate the Ford cars Trucks, the quality of service delivery and availability of original spare parts."

help on Ford Trucks

A division of the Ford Trucks refers to the authoritative international manufacturers of trucks. The production range includes tractors, construction trucks and lorries weighing more than 16 tons.

For example, in Brazil it has partnered with the South American branch of Ford S. America, in China with JMC, and in Russia with the Group of companies Avtotor. In addition, in Turkey and manufactured light commercial vehicles of the series and Transit Connect. By the way, their Assembly is also underway in Russia on capacities of the enterprise "Ford-Elabuga".

The largest shareholders of Ford Trucks are the American company Ford Motor Co. and Turkish Co Group (41% stake), and another 18% to the public small shareholders. Shares of Ford Trucks are traded on the Borsa Istanbul since 1986.

In 2017 Turkey has produced 110 thousand light delivery vehicle model Transit Courier, 315 thousand LCV series 15 thousand Transit and heavy trucks Ford Trucks. Revenue was $6.9 billion, while exported products were $4.9 billion, which was the best result among Turkish automakers.

The company shall cooperate 11.5 thousand people from которых1,5 thousand at the research center, including the 500 designers directly involved in the development of heavy trucks. Here work as a model for the global market, including testing under different climatic and road conditions around the world and develop components including powertrains and axles.

At present, Ford Trucks operates in Eastern and Central Europe, the middle East, Africa, Russia and the CIS and continues to develop an international network across three continents. In 2017 dealer network covering 28 countries. In 2018 their number will increase to 40, and by 2020 – to 50. This year the network will cover 18 countries in Europe, 8 countries in Africa, 10 countries of the Middle East, 5 countries of Eurasia and, of course, Russia.

Movement in Russia

On approval of Ford Trucks Russia is promising because, first, it is the 6th economy in the world; secondly, the potentially largest market – 100 thousand trucks in 10 years; geographical location and vast territory of the country from, which makes it a natural bridge between Europe and Asia, and even North America.

The Russian market of heavy trucks (GVW 16 tons) after falling in 2014-2015, more than doubled (to 31.4 thousand), in 2016, began to recover and reached in 2017 increased to 61 thousand

Hence the Ford Truck assumes 25% of its sales will have on exports to Russia. The company involves 4 basic composite element for success in Russia: wide coverage of the country and the creation of international networks; availability and distribution of spare parts and localization of production ("Avtotor"); adaptation of product and services under local conditions and specifics. For example, Russia adapted a new model of tractors 1848T (4x2) and 3542T (6x4) under semi-trailers with the capacity of 40 and 80 tons.

A new model of the truck tractor 1848T E5 (which was presented during the press conference) will undoubtedly become one of the most popular models of Ford Trucks on the Russian roads.

In the construction of the series provided by the tipper, concrete mixer and concrete pump in 4x2, 6x2, 6x4, 8x2 and 8x4.

In the segment of road delivery trucks available chassis with the wheel formula from 4x2 to 8x2, and in the segment of chassis for municipal and special vehicles – 4x2, 6x2 and 8x2.

Accordingly, in the field of marketing planned transition from direct control of the manufacturer private dealers to work through the official distributor.

The novelty of the model line are the construction series 4142XD for heavy duty and

truck tractor 6x4 3542T.

In General, the scope of chassis and trucks Ford Trucks very large and diverse, so that almost every customer can find the right for yourself the performance of the chassis under universal or special superstructure, trailer or semi-trailer. D run all kinds of add-ons will lokalizovany in Russia.

The concept of Sharing the Load involves the reduction and redistribution of load when operating new trucks Ford Trucks due to the lower fuel consumption on average by 8.5%, reducing maintenance costs thanks to extended service mileage 75 000 km, as well as an affordable cost parts, and attractive maintenance packages, including an extended (to 3 years) warranty and replacement of wearing parts.

Also proposed "Arctic package", which includes everything necessary for operation at low temperatures and assemblies are insulated from cockpit and pre-start heaters, until the special wipers.

TURBOTRUCKS the company will also offer customers a trade-in service, and the owners of cars with mileage – spare parts at a reasonable price.

Dealer network in Russia in 2018, will cover 9 cities: Moscow (North), Saint-Petersburg, Kaliningrad, Smolensk, Rostov-on-don, Tolyatti, Ufa, Ekaterinburg and Chelyabinsk. In 2019 dealer network to cover 18 cities, including Voronezh, Moscow (South), Nizhny Novgorod, Kazan, Krasnodar, Volgograd, Novosibirsk, Omsk and Kemerovo. The head office will be in Moscow. The turnover on spare parts assumes sales growth of €25 million, the range of actual goods up to 10 500 items, including a range for all European truck brands, provides its own delivery from "door to door", as well as an online catalog of Ford Trucks.

Sales of spare parts will be implemented by the end of 2018 through the Central warehouse in Moscow, 3 regional warehouses in St. Petersburg, Rostov-on-don and Yekaterinburg, as well as 5 dealerships in Ufa, Tolyatti, Smolensk, Kaliningrad and Chelyabinsk.

Localization of production will go through the Kaliningrad Group of companies "Avtotor" (LLC "Ellada intertreyd") , where in 2017 (according to ASM-holding) have already been assembled party of five machines (three H566 tractor 1846T, a tractor – H566 1848MT and one chassis H476C 3542D).

The new generation of Ford Trucks includes the rain sensor, gauge, axle load, "automatic transmission with a choice of driving modes (including ECO MODE, POWER MODE and ROCKING MODE), ESP, hydraulic retarder, "smart" brake control system.

According to development Director of "AVTOTOR holding" Andrey Verizhnikova in 2017, the enterprise collected 24 units of trucks Ford Trucks, and the plan for the current year is 184 units.