Market new light commercial vehicles and pickups in November dived 13%

Market new light commercial vehicles and pickups in November dived 13%

Market new light commercial vehicles and pickups in November dived 13%

Sales of new LCVs and pickups have grown over the 11 months of 2018 to 3.5%


author

Alexander Klimov, photo by the author


 According RAMR, although the November show a decline in the market for new light commercial vehicles (LCVs) and pickups by 12.9% to 10.1 11.6 thousand thousand a year earlier, but for the eleven months 2018 sales in this segment grew by 3.5% compared to the same period in 2017, reaching 107,1 thousand Another devaluation of the ruble amid falling oil prices led to a drop in sales, primarily cars, though, brands such as Ford (LCV only) and Mitsubishi (only pickups) and become drivers of growth for the light-duty segment. However, LCV sales continue to fall after covariogram as primarily serving the needs of trade. But even the stability of the market of trucks (however, some brands grow at the expense of others) has not kept the market in the end of the year from a collapse. Now it is not clear whether the Dec to keep a positive summary of the whole year? 
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  Malotonnazhnye GAZ, occupying the largest market share among the new LCV (40,9%) since the beginning of the year increased sales to 43.8 million (+4,3%), however, commercial series malotonnazhnogo UAZ failed so much (-10,5%) to 18.8 thousand, against the background of stable sales of LADA vans and pickups vis (a total of 9.3 thousand in 11 months) led to a reduction in the share of domestic models on the market by 1%.
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Meanwhile, the sales leader of the Russian market of new LCV among foreign brands – Ford (really, localize your LCV in a joint venture Ford-SOLLERS in Yelabuga) – jumped by almost a third (+32,4%) to 9.8 thousand This became possible thanks to the combination of moral novelty (released upgraded models of current commercial line of Ford models) with competitive price, as the resulting due to the localization of cars in Russia and deep cooperation with domestic firms-bodybuilders.
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The decline in interest in Toyota Hilux pickups can be explained by the overestimation of ruble prices, following in the footsteps of the dollar and competition from the updated Mitsubishi L200 pick-up. Reducing your interest in vans LADA Largus F90 against rising demand for pickups vis shows that the market needs more specialized solutions. UAZ has fallen due to the end of a wave of public procurement in particular to replace the ambulances. Domestic producers of medical equipment for ambulances and reanimobiles prefer to focus on foreign cars.



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