New LCV market in August, grew by 14%

New LCV market in August, grew by 14%

New LCV market in August, grew by 14%

In corporate purchases, the most expensive cars


author

Alexander Klimov, photo by the author


 According RAMR in August 2018 implementation of new light commercial vehicles and pickups with GVW up to 3.5 t (LCV) reached 10.5 thousand, showing an increase of 14.1% compared with the same month of 2017.
For the first eight months of 2018 the sales of new LCVs increased by 7.1% compared to the same period in 2017, reaching 77,3 thousand
GAZ in January-August to 32.1 thousand sold LCV, which is 9.2% more than the same period last year, taking 41.5 per cent of the market.
The sales decline in January-August of 2018 showed two brand – Oise (-15,1%) and Toyota (-18,2%).
Although sales of LCV of Russian brands in January-August of 2018, and showed an increase of 0.5%, their market share decreased by 4.1%.
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By the way, has analyzed the RAMR and price preferences of corporate clients including in the LCV segment.
So, here are enterprise customers prefer to purchase LCV at reasonable prices – the average price for a new corporate LCV 3% less prices in the market and used for corporate LCV – 7% below prices in the market, which is caused by a higher proportion of the budget models UAZ and LADA in corporate sales compared to the market average. In addition, purchasing cars often skimp on some options, for example, air conditioners, plus discounts put in fleet sales.
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In the corporate segment of HCV, the overall picture is the same – but the new and used models of large trucks are more expensive than the market in General, respectively, 1% and 8.4%. In relation to used trucks this difference is due to the orientation of customers on a more recent machine.
Contrast this background, corporate cars, which is more expensive and in new and in used condition. So, the average price for a new corporate cars higher than market at 39.6% and on used to 36%.



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