Russian start Ford F-MAX

In the suburban town of Dolgoprudny, the opening of the dealer centre of Ford Trucks

The opening ceremony was preceded by a press conference during which Director of the exclusive distributor of Ford Trucks in Russia TURBOTRUCKS Serge van Hulle and managing Director of Ford Trucks in Russia Bahadir koç summarized the results of 2018 and plans to open in 2019.

The event was also attended by the heads of the factory Ford Otosan, Ford Trucks and TH Group:

General Director of Ford Otosan Haydar Yenigun

Deputy General Director of Ford Trucks Serhan Turfan,

Director of international activities Emrah Duman, General Director, TH Group Pete Wouters.

In 2018 in the Russian Federation implemented 152 Ford Trucks, and the increase in sales in comparison with result of 2017 amounted to 375%, which was the best indicator among all brands of trucks in Russia.

"We are satisfied with the initial results and expect that the percent increase of sales at the end of 2019 will be at least repeated," said Serge van Hulle.
"Ford Trucks has set itself the ambitious goal by 2023, we plan to take a 5% share of the Russian market in the segment of trucks weighing over 16 tons," – said Bahadir Koch.

After the press conference, more than 200 guests were able to see the range of Ford cars Trucks – on the improvised street exhibition was shown tractors Ford Trucks 1848T in colors of the Russian flag (in the Intro), and

Ford Trucks 3542, with the wheel formula 6x4,

delivery vans and Trucks Ford 1833 2533, equipped with different add-ons, as well as the flagship 500-horsepower tractors Ford Trucks F-MAX, who first appeared before the eyes of the wider Russian public, becoming a real centre of attraction for visitors. This model at the exhibition of commercial vehicles IAA in Hanover 2018 won the honorary title of "International Truck of the Year" ("international award "Truck of the year 2019") due 2019.

  it Should be noted that the creation of Ford's F-Max was engaged in the engineering centre of Ford Otosan.

On developing a model for five years worked for 500 professionals. The test program took place in different climatic conditions in 11 countries, on laboratory tests of spent 15.5 thousand hours, and total mileage of prototypes was 5 million km. the Project had consumed $500 million.


The cab of the tractor with the technology сutting-edge and meets the strictest standards of aerodynamics, ergonomics and design.

Lights F-MAX became brighter to illuminate the road as their functions are performed-assist illuminator turns on, led running lights and optional led lamps in the headlights.
The cabin width of 2.5 m with a flat floor creates a comfortable environment for work and rest of crew in long haul flights.

Inner height of 2.16 m allows you to stand tall.

Dashboard with 8-inch through TFT monitor, on-Board computer displays various information from tire pressure, ambient temperature and to assess the actions of the driver.

The control buttons on the multifunction steering wheel with leather trim allow the driver to turn the pages of the display.

In the multimedia system with touch led 7,2 inch screen integrated Navigator, has access to the Internet and the ability to connect mobile devices with Bluetooth interfaces and Apple CarPlay.

It offers the driver a comfortable custom seat with comfortable lumbar support, a breathable high-quality fabrics, the range of longitudinal adjustment 260 mm.


In the cockpit, applied the patented system for rear stowage compartments (airplane storage system) as passenger Airliners.

The top bunk folds up at a 90° angle, the lower bed with adjustable headboard is provided with large and comfortable mattress. Drawers aircraft type, located above the bed, storage space above the windshield and a compartment accessible from the outside on both sides of the vehicle provide ample space for personal belongings of the crew. Using the remote control you can control internal lighting as the driver's seat and bed, there is an automatic climate control, a mini-fridge and a coffee machine.

The presence of three degrees of the opening angle of the door facilitates access to the cockpit. In addition, the F-MAX best-in-class indicators of vibroacoustics parameters and sound insulation in the cabin thanks to the high stiffness of the cabin torque, low engine noise and sound-absorbing materials of the cabin.

In the engine compartment of the truck was placed in-line 6 cylinder turbo diesel engine Ford Ecotorq environmental standard Euro-6 working volume of 12.7 liters and output of 500 HP and Maximum torque is 2500 Nm and the braking power of 400 kW. The engine used a turbocharger with variable geometry, the pump and the compressor with adjustable speed. Optionally available retarder with braking power of 1000 kW.

Compared with its predecessor Ford F-MAX is more economical than 6%. In the merit of the E-APU technology, the functions of Eco-Roll (automatic inclusion of "neutral" in the gear box) and predictive cruise control (Max Cruise). In the end, the total operating costs reduced by 7%. Paired with the engine has an automatic 12-speed transmission ZF Tgfop, which has two modes – Eco Mode and Power-Mode. With an aggregate base Ford F-MAX is capable of working in a roadtrain full weight of 42 tons.

Tractor Ford F-MAX used revolutionary technology ConnectTruck. It allows not only to carry out remote diagnostics of all systems of the car. The device analyzes the topography of the terrain and traffic conditions and selects the optimal speed, thus reducing fuel consumption by 4%. The truck is equipped with modern active safety systems. This is an adaptive cruise control (Adaptive Cruise Control) device emergency braking Advanced Emergency Brake System, help system at startup on the rise, Hill Launch Assist, a system of tracking motion on a given band Lane Departure Warning and ESC stabilization device.
A new family of Ford F-MAX, and began its March on the markets of the various countries of Europe and the world, and now it is the turn of Russia, which is considered one of the priority sphere of implementation of commercial Ford vehicles.

This year Ford Trucks plans to increase sales of its trucks in Russia up to 500 cars. The major share of these sales will be new long-haul tractor F-MAX.
As told to Serge van Hulle, this year he expects to show the same sales growth as in the past. Then, in your first year dealing, "TurboTax" was able to increase sales of equipment Ford Trucks in our country by 375% by putting customers in about 150 machines. 72% of deliveries had on the main tractors
.
"I expect that the lion's share of sales of this year will have on the F-MAX, said Wang Hulle. - We can implement 300-350 units of F-MAX are real numbers". According to him, the first contracts for this model have already been signed. Deliveries of Russian carriers will begin in March.

Trucks Ford F-MAX are produced in the factory Ford Otosan in Turkey for the Russian market, this model began to gather at the Kaliningrad plant "Avtotor". The cost of the new engine Ecotorq volume of 12.7 l, 500 HP and with the automated 12-speed gearbox ZF Traxon on the Russian market will amount to €79 900.

At the same time, the company will continue sales on the Russian truck market the previous model range, which includes trucks and Ford Ford 1848Т 1842Т and road construction equipment.

According to van Hulle model Ford 1848Т will be offered as a budget option, and the F-MAX as a more expensive product, including for international transport. "With these two models we can give a good solution and more budget carriers and the F-MAX can go to the market, where Ford never was," he said.
  
In "TurboTax" I hope that sales growth will contribute to the testing program, which was launched in June 2018. At the end of the year to experience the Ford truck in the case managed over 50 clients, including two car F-MAX, 13 trucks and three 1848Т 1842Т. Park test runs ranged from 15 to 26 000 km.

According to the company, this year sales of trucks in Russia will grow to 67 thousand vehicles. By 2023 Ford Trucks in the segment expects to take 5% of the domestic market.

At the end of the event to the audience asked Haidar Yenigun, "the Company first decided to enter the Russian market in 2007. Without hesitation we took this decision. Mostly it was due to close socio – economic relations between Russia and Turkey. What made the decision even easier and more sustainable investment is the huge size of the Russian market, its growth potential and great opportunities that we had, in terms of positioning of the range brand Ford Trucks. Russia is the sixth largest economy in the world and one of our priority markets. It is expected that within 2-3 years the market for heavy commercial vehicles will exceed 100 thousand units, which will make the Russian market the largest in Europe. Our partnership with TURBOTRUCKS began in April 2018, when we signed an exclusive distribution agreement. This partnership helps us to achieve two basic objectives: to create value for our clients and succeed in the competitive Russian market. We must provide quality service to all customers based on a developed dealer and service network. To provide our customers with quality service and continuous spare parts availability by expanding the network in nine cities in less than a year is definitely an indicator of success. I believe that these dealerships will continue to represent our brand so that we will be proud of."

  Simultaneously with the sale of Ford cars Trucks expands its after sales support of its products, including opening new service centers and increasing the range of spare parts. Indeed, the company plans to double in 2019, the number of its service centers in Russia. Until the end of the year their number should grow from nine to 18.

According to Serge van Hulle, all nine regions for the new centres have already been identified. The first of these opens in the first quarter of current year in Voronezh, Novosibirsk and Tatarstan. In the last of them, the company now selects from the two candidates of the future partner on the project.
In addition to the technical support of Ford trucks, the new centers will also be involved in the sale of new equipment in coordination with the Central office in Moscow.
Currently, the car brand has a network of service centers in nine cities of Russia: Moscow, Kaliningrad, Rostov-on-don, Saint-Petersburg, Smolensk, Tolyatti, Ufa, and Chelyabinsk.
Also a distributor of Ford Trucks has a Central spare parts warehouse in Moscow. According to van Hulle, now it is available to 93% of spare parts for all proposed models. "I want this year to increase this figure to 97%," – said the Director of "TurboTax".

"Our service network is an important asset in the advancement of the Ford brand Trucks in Russia," said Serge van Hulle. "We communicate with our partners in accordance with the principles of openness, transparency and mutual respect"..