Robotector and loaders CASE has received a GOOD DESIGN award

GOOD DESIGN award® for 2017 got the technique of Case IH and CASE CE.

The industrial design competition GOOD DESIGN^® held by the Chicago Museum of architecture and design and the "Metropolitan Press," notes the most innovative and modern industrial, product and graphic design projects around the world and is considered the oldest and one of the most prestigious in the field of design solutions and innovation. His prize for 2017 was awarded to two brands of the group CNH Industrial N. V. – Case IH and CASE Construction Equipment. The winners are: "the Concept of an Autonomous tractor from Case IH" and "CASE Wheel loaders G series" was developed by the Centre for industrial design CNH Industrial cooperation with the Department of Innovation and team of engineers.

The global construction brand CASE that is part of the group CNH Industrial, has submitted in November 2016 lineup of brand new wheel loader series G. the Range of G-series includes seven models designed for material handling, construction, agricultural operations, until the excavation and quarry works.

Every element of the cabin of the latest generation was designed to provide the operator with levels of comfort comparable to a modern car, but it also aims to address emerging in front of the construction machine tasks. It was achieved thanks to advanced style, excellent comfort, ergonomics, practical innovation and intuitive technology.

The design also provides best-in-class visibility: a single windshield provides an unobstructed view in front and convex rear view mirrors in combination with rear view display and drop-down line of the engine hood provides excellent rear visibility; the led lighting package ensures good visibility in low light. By the way, in 2018, the brand CASE will mark 60 years since the beginning of the production wheel loaders.

Renowned agriculture the Case IH brand, also part of the group CNH Industrial, one of the first in the world introduced in 2016, the concept of Autonomous high power tractors (Case IH Magnum Autonomous Concept Vehicle), capable of operation without an operator, making a revolutionary step forward in the tractor.

The design of the machine Center of the design took as starting point the existing range of tractors Case IH Magnum CVX on the basis of which and created their own unique "stand-alone" concept. Advanced design concept focused both on the exterior and on functionality: when you create the Autonomous car of the future era the usual type of tractor was revised by, for example, the complete elimination of the cab driver, and the exterior was added dynamic lines decals, and preserved and all functionality on the placement of the high-tech agricultural equipment. Aggressive headlamp design, hood streamlined form, unique silhouette front fenders of carbon fiber, two-color black and red wheels and alarm led lights.

Center of industrial design at CNH Industrial, headed by David Fork, is engaged in projects for all businesses of the group: agricultural and construction equipment, commercial vehicles and powertrains.

"On behalf of the Centre for industrial design I would like to Express my appreciation for the impressive appreciation of our work," said David Plug, Director of the Center of industrial design at CNH Industrial. "These awards testify to the success of our team, as we strive to go beyond traditional industrial design, challenging both themselves and the industry to find new and dynamic solutions, in this case, I mean the construction and agriculture".

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