MAN reported for the level of the market

MAN reported for the level of the market

MAN reported for the level of the market

At the annual press-conference of OOO "MAN Truck end Bass RUS" reported about the growth of the market of the commercial vehicle and its sales


author

Alexander Klimov, photos of the author and MAN Truck and bus RUS

At the annual press-conference of OOO "MAN Truck end Bass RUS" reported about the growth of the market of the commercial vehicle and its sales

General Director, LLC "MAN Truck end Bass RUS" Peter Andersson said that at according to analytical agencies, last year was the third in history sales of new trucks amounted to 71,1 (80,2) THD Segment of trucks with GVW over 6 t rose by 56%
to 76 071 units At this sales MAN has increased by 124% to 4619 units, market share rose
with 4.2% to 6.1 per cent.




Peter Andersson

In the "Great European seven"

Director of sales of trucks Debris Paul said that in the segment of trucks with GVW over 6 t MAN took 6-th place among all domestic and foreign brands.


MAN became the leader of sales in the Ural, southern and North Caucasus Federal districts.


In the segment of AWD trucks MAN also took the first place.

This result was made possible through pent-up demand, high reputation of the brand and effective management.



Paul Debris

In the segment new buses saw an increase of registrations in the whole market (+33% to 8002 units), and EU7 among the brands that grew up in 2 times (+104,4%) to 235, E. D., and specifically brands MAN and Neoplan – on 76,5% to 60 units Share the market grew from 0.6 to is 0.8%.



New liner Lion's Intercity successfully passed the procedure of precertification with ERA-GLONASS.
He also was the winner in the nomination "the Bus 2016" contest "Best commercial vehicle of the Year" magazine "commercial vehicles".



One of the 2017 key trends years were:

A noticeable reduction of the market of trucks with mileage in favor the growth of the market new technology: 69 561 units vs 86 909 units in 2016.

A significant increase in the share of European brands: from 21% in 2016 and by up to 35.5% in 2017.


Implementation of service contracts has increased in 3 times.

Engine (bus) were delivered to the Russian manufacturers of 187 units.


Natalia Solovyova

Plans for 2018

In 2018, MAN is going to promote the flagship model series TGX and also best seller of sales of TGS. In the bus segment will focus on the new tourist liner MAN Lion ' s Coach, commuter/ short-haul Intercity Lion's (which effectively replaced the suburban model Lion's Regio). In the premium segment will focus on premium liner Neoplan Cityliner VIP. In particular Neoplan Cityliner went to the basis of the concept of transport for transportation of tourists and guests in the framework of the 2018 world Cup football.

When promoting as new products, and already hyped technology will focus on individual service contracts, 2 year warranty on original spare parts, affiliate network, financial program and program TopUsed, ProfiDriver (training of drivers of trucks and buses features of the technology that is driving MAN), Mobile24 (round-the-clock technical assistance).

To demonstrate the capabilities and competitive advantages of technology MAN in the summer will be held a big rally in the route Moscow–Voronezh–Rostov–Saratov–Kazan–Yekaterinburg–Surgut–Saint Petersburg.


At the end of year market will receive a mild family MAN TGE (produced in parallel
with VW Crafter II in Polish Września harolde) as commercial versions of solid metal.
van and truck/ chassis and the form of minibus, with complete as the policy MAN is the supply of the original version, but not bodybuilding options.  

Strategy to 2020

By 2020 MAN intends to occupy 25% of the Russian market European brands, so that every fourth European truck in Russia this "lion" on the radiator. In the bus segment MAN intends to gain a foothold in the as a leader in the premium segment.

The model range

Leader in the range of MAN trucks in Russia again was a series of TGS. In 2017 Russia had sold more than 3 thousand new cars MAN TGS.


The bulk of sales fell on a long-haul tractor TGS 28.360 6x2.


In this classic configuration of the machine was set one of the network of leading retail companies in the country, "Magnet." In a multi-year partnership this corporate client of the retail sector has already received 6,000 th truck MAN. The delivery was carried out in December 2017 year. Over the period 2006-2017, he has developed more than 15 modifications of the coupling. A series of trucks MAN TGS 6x2 became a leader in the distribution segment, showing the highest ratio of technical readiness among competitors.


One of the most popular models delivery trucks MAN TGS 28.360 6x2-2 BL-WW (Euro 4) total weight of 26 tonnes with refrigerated body with lifting tailgate AC capacity 1.5 t Cabin is made with insulation Nordic


In the segment of utility vehicles have a MAN also quite a strong position (photo a garbage truck MAN TGS 33.360 6x4 BB-WW Euro-4 body with rear unloading GeesinkNorba 22H25P
with 22 CC of gantry lift)


In the segment of construction trucks MAN captured 24% of the market (in the photo model MAN TGS 41.440 8x4 BB-WW Euro-4 20 CC tippers BCM-59, can work in the trains weighing up to 80 tons)


Two-axle tractor MAN TGS 19.440 4x2 BLS-WW showed on COMTRANS in 2017 special equipment for the carriage of dangerous goods.

Tractor color is Titanium Silver made in accordance with the safety standard ADR for the transport of dangerous goods, starting with special design of structural elements up to the special styling of the wiring. In additional equipment is also included: fire over cover, automatic, alarm dual battery switch, explosion-proof 15-pin socket for cabin also two flashing orange beacon on the roof. Total train weight, consisting of truck semi-trailer tank is 18 so


Tractor unit MAN TGX 33.540 6×4 BLS with load SSU 26 t one of leaders of the segment three-axle tractors


Tractor unit MAN TGX 18.640 4×2 LLS Euro 6 was presented at the COMTRANS 17 in "limited edition" configuration PerformanceLine (made only one hundred of these tractors)

The interior of the cockpit and the wheel MAN TGX 18.640 4×2 LLS trimmed in natural leather. Seat is made of Alcantara. In the design of the dashboard decorative inserts used of the brushed aluminum Dark-Blue. Even seat partner equipped with heating, air suspension, lumbar support and adjustable bolsters for the shoulders, and even the driver's seat and climate control. Installed the most advanced multimedia system Navigation Professional MAN with hands-free function, picking Comfort for two mobile phones with controls multifunction steering wheel and Bluetooth. On the dashboard provides a 7-inch display with video playback through USB and SD ports.

Buses

Most in 2017 increased the percentage of new tourist liners (3.8 times
up to 448 units), and also suburban/ intercity (+39.2% to 1269 units). On this background, the growth of new city cars only 26% to 6285 unit seems small, but the volume of this segment is the most impressive.


Among the "Big seven" of sales of buses for the urban segments of the model are missing completely, as their purchases of imported cars banned from mid-2015 year and in rest MAN Neoplan distributed fairly evenly compared competitors. At share on the market of the European brands declined to 26% 30% 2016.


In the bus segment both new and with mileage of sale of the brands MAN and Neoplan exceed registration new more than to order: 781 units vs. 60 units – the share of used cars is 31.2%, and new – 25,5% of the market.  


The greatest sales MAN bus and Neoplan was in North-Western, southern, and also Central and the Ural Federal district.


In 2017 hosted the international premiere of the new model MAN Lion s Coach on the international exhibition ComTrans`17 in Russia. In the same year, a new tourism coach MAN Lion s Coach was presented at the Busworld exhibition in Kortrijk, where he won once in three of the six categories of the competition Busworld Award Competiton.


World premiere of the latest generation tourist bus MAN Lion's Coach (R07) at ComTrans 17

The liner is designed for transporting 49 passengers (plus guide and driver). It is equipped with engine MAN D2676 LOH26 power of 440 HP emission class EEV in combined
with 12-speed RCP TipMatic, Intarder the ZF and a cruise (cruise control). In vehicle in addition to the VIP-trim included: MMC multimedia DVD/ CD/ MP3/ NAVI, ERA-GLONASS, 2 cabin monitor, microphone, driver, electronic tachograph DTCO, the rear camera and front-view, USB outlets for passengers.


High hopes for the capture of the segment of prestigious VIP aircraft MAN holds the tourist liner Neoplan Cityliner (P14). Luxury bus with a length of 12.25 m is designed for transportation
49 passengers (plus guide or changer driver). The engine MAN D2676 LOH26 power of 440 HP emission class EEV in combined with a 12-speed TipMatic RCP with the aid the beginning of the movement MAN EasyStart, the ZF Intarder and a cruise (cruise control). The cabin is equipped with seats of Kiel, sliding in the passage. Equipment includes:
MMC multimedia DVD/ CD/ MP3/ NAVI, ERA-GLONASS, 2 cabin monitor, microphone, driver, electronic tachograph DTCO, the rear camera and front-view, USB outlets for passengers.

In an interview for  the"Third Rome" Director of sales of buses and engines Natalya Solovyova told:

"The market share of MAN is determined independently because of the analytical Agency not always carry out checks of the information, especially not possess accurate information about sales directly from the manufacturer, here are the figures shown in the press conference MAN of the most accurate and correspond to reality. Yes, in the registration information there are buses, which were delivered at the one of the tenders. But not city buses, and suburban, which could get in classifier as urban as certified was with standing places. City buses-cars are now purchased by the municipal structures no longer can. In the short term, this change is not expected. However, small purchases in the amount of one to two machines for their own money any company can go through. Monopoly on fleet sales to large corporate clients like "Mosgortrans" held Russian manufacturers, but we interact with them on the other direction is on the supply of engines. Model of Lion's Intercity completely replaced the suburban model Lion's Region does not for because of its moral obsolescence, and for more accurate positioning of the brand MAN on the market.

On the buses – first we look at the experience of operating such machines in Europe and for their results will decide how promising move with this technique in Russia. So far, we signed a global Memorandum of the development of a "green" technology. The appearance of its own electric bus MAN planned for 2019.

The Neoplan brand will be present at the market in the premium segment. Have us quite an extensive portfolio of retail clients including sports clubs and hotels, and other organizations. Localization in Russia, MAN bus and Neoplan, of course, not provided, since the volume of sales of the bus market is still lower than previous sale only brand MAN. At this is all MAN buses are already coming in Russia with pre-system ERA-GLONASS, as our company was the first to certify the entire model range with this navigation system. Regarding the use of motor fuel – while the MAN closed the market of city cars, the promotion of such buses is not feasible, but for long-distance transport of completely no gas infrastructure because our clients prefer a free hand in the organization of the intercity routes and international traffic in compliance with the current market conditions".   

Rent as a tool of competition

Director of sales Kai Reichert said that one of the new to the Russian market of financial instruments was a rental agreement, on the basis of which OOO "MAN Truck end Bass RUS" reports tenant truck MAN for temporary use for fixed (annuity) monthly payments that include the in all the basic costs of the contents of the car.


The main feature of a new package proposal MAN speaks the complete absence of an advance (i.e. an advance equal to 0%). This allows the client to get operation truck MAN
without the initial investment and as the Commission for the transaction also is 0%,
the range of clientele MAN needs to significantly expand.

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