The leader on the Russian market of pickups kept the UAZ

The leader on the Russian market of pickups kept the UAZ

The leader on the Russian market of pickups kept the UAZ

The share of domestic UAZ on the market of pickups in Russia has increased in 2017 to 49%


author

Alexander Klimov, photos, diagrams, OOO "AUTOSTAT info"

The market of pickups in Russia is traditionally small. He even the best pre-crisis years was not just to "the Great North American market Pickups" with his million-selling
but until the markets of the BRICS countries. In Russia the pick-UPS have traditionally occupied a niche segment of "sports and recreation Neonatological" for the exception of the vis brand, now absorbed by the LADA brand, which is the bulk of their machines with implements the add-in type van, yeah and the rest of its pickups are just as utilitarian light LCV. However, the government gradually began to experience an interest products Ulyanovsk automobile plant, i.e. a model UAZ PICKUP for which developed many specialized applications.


The leader of the Russian market UAZ PICKUP became the constant participant of specialized exhibitions, for example, INTERPOLITEX-2017, where he was brought in the version of "dog service"

In 2017, the market for , OOO according to "AUTOSTAT info" in the whole, grew by only 1.2% to 11 441 units, moreover, a significant part of this increase ensured it was the last month of 2017 year, when sales jumped 50,6% (month to month) to 1827 units, and Russian brands made an impressive jump on 79,4% to 1055 units (57.7% of the market compared to 48.5% a year earlier), and foreign cars –  23,5% to 772 units (42,3% vs 51.5%). In General, stable growth of the market of pickups and went with August, and intensified in the fourth quarter. The decline in sales of pickup trucks were observed only in may and July. Respectively, and in this segment there was an actual substitution for the year the share of domestic products rose to 47,1% (5384 units.) against 44.3 per cent from a year earlier, respectively, the share of cars decreased with 55,7% to 52,9% (6057 E. D.). Another issue is that the reason he was not the qualitative growth of domestic output, and the total displacement demand on exotic cars, preferential government loans and large fleet sales, and also a steady increase in the prices of pickups-cars.


The rise in prices and the emergence of a similar model Fiat Fullback undermined the demand for former best-selling book on the market for new pickups Mitsubishi L200

In the greatest increased demand for the pickups in the Siberian Federal district (+21,9%, the share of the region in the Park pickups 16,2%), in the far Eastern Federal district (+11%, the share of 5.1%) and in the Urals Federal district (+6.8%, the share of 14.4%), and in largest of the Park Central FD (share 23%), in contrast, sales fell to 9.2% in well, the worst pickups were sold in North Caucasian FD (is 18.4%, the proportion of 2.2%).

So, leadership on the market of pickups in 2017 second consecutive year, successfully holds the domestic UAZ, and, if the decline of 3.2% to 3563 units December and it was a shock, as sales have almost doubled – on 97,8% to 890 units of a Single model of UAZ PICKUP (UAZ-23632), manufactured since is the 10th year for the by repeated and timely upgrades, and also relative affordability can compete with most modern cars (growth of 27.6% over the year to 3563 units and 2.3 times in to December 890 units).


UAZ PICKUP in the image of the dashing carts on the exhibition, ARMY-2017

Cars are represented by such global bestsellers as Toyota Hilux (-8,3% to 3281 units and -1,1% to 374 units, respectively), and Mitsubishi L200 (-25,6% to 1231 units. but growth 2.4 times up to 214 units in December).


Global best seller Toyota Hilux good in all respects except price

The leader of growth in 2017 has become a single-platform with L200 new to the market Fiat Fullback
whose sales grew to 7 once again to 353 units. specifically, these pickups were engaged in 2017 "internal cannibalism".


New to the market Fiat Fullback surely have taken a single-platform brother L200 part of the Russian market

This is confirmed by December is when the L200 has increased in 2,4 times, and Fullback – only in 1,8 times. The second truck in the increase in year market – Isuzu D-Max with growth 5.7 times to 119 units, and third – almost old domestic LADA-2329 with growth 2.3 times up to 156 units.


Pickup Isuzu D-Max appeared on the Russian market with a delay (in year before last) and now trying to catch up with its Japanese-Thai competitors, the Toyota Hilux and Mitsubishi L200


An ancient Pickup truck LADA 4x4 (LADA-2329) came to the court of Regardie

Now the fourth in the market is brand LADA (1821 ed., growth of 37,3%), mainly implemented pickup (van) model vis-2349 (based on cars of the model LADA Granta) – 1480 units (+34.5 percent).
Another heir Niva – pick-up vis-2346 sold   


Vis-2349 payload 700 kg on the market is much better known as van, and not as a pickup

Interestingly, Most of the Detroit three is presented only 78 units. RAM pickup trucks, 38 units
Ford F-serie and 2 units Chevy Silverado and GMC Sierra, imported by individuals.


Among the newcomers of the market for Chinese truck Foton Tunland

From beginners it is possible to note the Chinese Foton Tunland (sales of may), and also resume June sales of pickup Gonow Troy, implemented, respectively, in the number 34 and 6 units.

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