The company "Volkswagen Truck and bus" made rebranding in TRATON GROUP

Volkswagen Truck & Bus AG since September 2018 was TRATON GROP

A company called Volkswagen Truck & Bus GmbH was founded in 2015 and included brands MAN, SCANIA, Volkswagen Caminhões e Ônibus and RIO. In the first years of its existence the company was focused on achieving world leadership and has achieved impressive success. Now, these manufacturers will act under a single brand of TRATON. Its creators hope will be thereby strengthened the independence of a company with the goal of becoming the most profitable and innovative player in the market of commercial vehicles in the world. The group TRATON will expand the global presence of its member brands through strategic partnerships and synergistic effects by combining their capabilities in procurement, research and development.

The Chairman of the Board TRATON AG and member of the Board of Volkswagen Andreas Renschler said at the presentation of the new company: "TRATON is a young company with daring character of a startup and the rich traditions of its member brands. This combination becomes crucial to create the transport of the future. And we start today with the fact that distributed corporate culture TRATON on all brands, production sites and functions. It's just amazing how we all work closely together. TRATON lives in their brands – and Vice versa. TRATON GROUP – the so-called we are all together. And we are determined to raise the transport industry to a new, unattainable first high."


Chairman of the Board of Scania and member of the Board TRATON AG Henrik Henriksson, said: "our company includes a strong, independent brand, and TRATON makes us even stronger. United we can with a new force to demonstrate all our best side and our capacity for innovation. TRATON is the Union of brands and has a positive impact on all of our work. With TRATON we are laying the Foundation of our entire ecosystem of transport and logistics".

Chairman of the Board of MAN Truck & Bus AG and a member of the Board of TRATON GROUP Joachim Drees explained: "As a group we passed along the way of development faster than expected. Now we can use our strengths and to share useful experience between certain brands more actively. The new identity of the group reflects our shared DNA and our openness. We learn from each other and are looking for new ways. TRATON is the successor of the traditions of this collaborative approach and will continue to contribute to its strengthening."


New name of the group launched a new campaign "from the Inside out", held simultaneously in Munich, Braunschweig, são Paulo and södertälje. They must spread the culture and spirit of the group TRATON around the world. Basically, the new company based on a network approach, which is the appointment of a special brand ambassadors, projecting the next generation of TRATON, forming a community. Internal multimedia platform, along with the communication workers of all levels in the field, will assist in maintaining momentum. Ambassadors will play a crucial role here. They are familiar with local and cultural nuances of each separate divisions and brands and have an idea of what challenges will be faced in the process.

The Chairman of the Board of Volkswagen Caminhões e Ônibus and Board member of the GROUP TRATON Antonio Roberto Cortes said: "TRATON generates a new identification potential of our brands. The new name will also help to distinguish brands that are included in TRATON, from other brands of the Volkswagen group. From the very beginning of our work together all actors interested in the fact that not to lose the forward momentum and develop benefits for our clients. This is our idea, and she has a name – TRATON".

A new name and a new ideology "Transformation of transport industry" and serve as a personification of the aspirations and actions of the company.

• TRAspermatia transport system our mission focused on the common good.
• TRAnsport is our passion and our clients ' passion.
• TONENY of the goods that our clients are travelling around the world. Every day.
• TRAdice of our strong brands is our Foundation.
• To be always ON, not off, move forward and evolve — the main goal of our customers and our position, aim to do their utmost to support them in this.

PS TRATON AG, formerly Volkswagen Truck & Bus AG, acts as a 100% subsidiary company of Volkswagen AG, together with its brands MAN, Scania, Volkswagen Caminhões e Ônibus and RIO is among the world's leading automakers. So, in 2017 the brand TRATON GROUP released a total of about 205 thousand vehicles. The product range includes light commercial vehicles, trucks and buses that are manufactured in 31 the enterprise in 17 countries. As of the end of 2017 the number of people employed in the production of commercial vehicles accounted for approximately 81 000 people. The group has set itself the ambitious goal of creating a new vehicle through their products, services and partnership with customers..