KAMAZ and figure

In the medium the future requires the active introduction of digital technology

Alexander Klimov (on materials of the state Duma of OJSC KAMAZ for conference
ASM-holding "AUTOMOTIVE industry-2017") , photo by author

Things have KAMAZ today going well, but in the medium term the company expects the active introduction of digital technology.

According to the marketing Department of OJSC KAMAZ on the Russian market of heavy trucks, which the company has traditionally for itself, determines the full mass in 14-40 tons in 2017 and continues the rise in sales of approximately 1.5 times to 2016 – up to 60 thousand Key for the company's rate – share a market which is continuously growing with 2013 to 2016 (30% up to 56%) due to the successful implementation of "safeguard" the utilization fee, in 2017 and was replaced by the reduction to 50% due to the growth of pent-up demand for cars.

The difficulty of forecasting market is that depends on a number of factors, but also used methods variation scenarios and, consequently, the final results turns out very solid. So, the forecast for almost completed in 2017 is on the market of trucks from 52 to 63 thousand played a more optimistic forecast. In 2018 at KAMAZ has 17 scenarios that give to depends on the degree of pessimism-optimism range from 61 to 75 thousand with the optimal value of 68 thousand trucks.

For the add-on types (bodies) sales in the period 2008-2017 years has varied as follows:

flatbed trucks after rising to 2010 9% of the market steadily decline to less than 5% will continue to decline and in 2018. This is due to the actual transition of this category is specialized, as in recent years of the CMU and(or) lifting tailgate and other seconadry them with a reduction in investment activity in construction and Korea. Trucks, on the contrary, after the failure in 2010 to 15% market has recovered to 2016-mu to 25% but in 2017 experienced a decline of approximately 18%, although the trend in this segment is still positive.

Tractor has been declining since 2011 2015 40 to 30% respectively, and with since been greatly increased – up to 50% of the market, but later on, the trend for him downward. The share of KAMAZ in the segment is 18%, but should again grow to 25%.

Chassis for special equipment increased in 2008-2010. with 30 to 43%, then fell in 2011 to 33% and then slowly recovered to the 2015 to 43%, and in 2017 fell to 27%. However, the trend for him in further upward.

Distribution on the market a new family of KAMAZ military trucks (KAMAZ NMR) and old (KAMAZ SMR) for 10 months 2017 years was, respectively, 9% and 38%, against 7% 50% the same period in 2016. Ie, the market share of NMR in a growing market amounted to 2%. By the way, the "sister" brand Mercedes-Benz increased its stake in the periods with 5% to 8%.