Foton goes to storm

Trucks Foton seriously intend to storm the Russian market

First starting work on the Russian market in 2009, LLC "Foton Motor" in two years began to serve as distributor on the whole territory of Russia. In 2016 has opened an official dealership in Russia "Photon Center Moscow". In 2017-2018, the number of dealerships in Russia should be increased with 18 to 50, and, the main direction of movement on East already in July opens a dealer item, Primorye (previously the East was the dealer in Tyumen). In Tomilino, Moscow region opened a Central warehouse, which enables faster service for a special program to support customers in all regions of "Foton Motor". At launch a program of separate corporate customers will have the opportunity of trial operation of their chosen models of Foton. Thus, the "Foton Motor" seriously intends to promote Chinese brand in a worthy place among the leading truck brands in the Russian market.

By the way, according to the firm, its sales in Russia is "proportional" to the General state of the market. So in 2014, they amounted to 800 units of 91.3 per thousand of the total market in 2015 decreased to 394 units on the background of the collapse of the market up to 53,5 thousand, and in 2016, began to rise again to 722 units of of 57.3 thousand At this five months of 2017 year implementation Foton fell to 243 units of 261 against 27.1 thousand units of 18,9 thousand the same period last year. So that the efforts to the development of the sales network, "Photon Motor" is more than relevant. One of the most important factors here is the pricing and policy model. So, with the accounting carried out by the marketing Department of "Foton Motor" very detailed segmentation of the Russian market of LCV and MCV – line of models from Foton with over time can take place literally in all its niches from sports and recreation pickup trucks and delivery trucks to main tractors for work in the composition of the combination weights of up to 45 T.

Most popular today, a series of delivery trucks Foton – Aumark includes models BJ1039 (GVW 3.5 t), BJ1069 (6.5 t) and BJ1089 (8 t).

By 2017, the Aumark trucks have undergone some modernisation, having, first of all, the engines Cummins ISF2.8L and ISF3.8L ecological class Euro-4 well-known us models of Gas and, in addition, more sophisticated lights, wiper, rearview mirror, and also more streamlined nakabandi spoiler to reduce fuel consumption versions a high awning or the van box.

Brake system series Aumark made on the components of the company WABCO, however, all brakes are still drum type. Interestingly, in the suspension fingers of the brackets and earrings of springs require periodic injection. Here is a combination of old and new. By the way, the actual capacity of the chassis series Aumark exceeds their passport details, as they are made with a large margin of safety.

Heavier models in line includes truck Foton Auman BJ1163 total weight of 16 t, and the flagship of the brand acts as a tractor unit Foton Auman BJ4189 with engine capacity 419-473 HP class Euro 5 with a full mass 18 t (load SSU up to 20 tons).

In terms of price (calculation based on the ruble against the dollar may 2017), for example, Aumark lorry BJ1039 the price (1134-1400 thousand) it is located in the LCV segment (up to 3.5 t total mass) between the mass of a Gazelle NEXT with her 824-1145 thousand rubles, and its closest competitors as the Ford Transit (1292-1697 thousand RUB.), not mention such an expensive analog as Hino 300 (XZU650L) with its 2060-2163 thousand RUB.

According to the same marketing computing, segment MCV1 full weight up to 6.5 t GVW Aumark BJ1069 already out of the competition: 1389-1630 against 1341-1745 thousand RUB thousand RUB from Ford Transit 460 EF L4 H1 and 2047-2364 thousand RUB from IVECO Daily 50С15.

In the segment of MCV2 full weight up to 8 t model Aumark BJ1089 also take up the best position with a price range to 1592-1990 against 2225-2346 thousand RUB thousand RUB from Hyundai HD78 2578-2743 thousand RUB from IVECO Daily 70C15. The advantage of this market standard models for the opinion of marketers "Foton Motor" is quite competitive price (only 1900 thousand RUB for the van version) against Korean and Japanese competitors, not mention the European counterparts. However, the popular domestic "Lawn NEXT" (1700 thousand RUB over the van), he still is inferior in terms of price, so easy life dealers "Foton Motor" expect not necessary.

The price of the more severe BJ1163 (up to 16 t) begins in July 2915 thousand rubles (in stock reduced from 3350 thousand rubles).

Truck Foton offers, first of all, van superstructure (manufactured goods, isothermal and refrigerated), and also an onboard platform with an awning or with the Cabinet of Ministers.

Presentation of the Foton Tunland pickup on the Russian market held on MIAS’12, but delivery not started a re-presentation of the brand Foton was held on Off-Road Show in August 2015. Trial shipments of the pickup Foton Tunland in Russia produced in the autumn of 2015 year and a regular supply began with the end of 2016.

It is envisaged that with 2018 years local Assembly Sauvana SUV and pickup Foton will begin on the plant "Stavropol Auto" in Mikhaylovsk (Stavropol suburb), while the SUV Sauvana began to collect on the Belarusian-Chinese joint venture belgee under Minsk. To 2020 not less than 70% of the models Foton Motor of the plan to sale at the Russian market 12 500 units will be collected here.

Plans for the Foton truck range suggest output for the market in autumn this year of the new generation of malotonnazhnogo M4 (S1), the premiere of which is scheduled for the exhibition "Komtrans-2017". The flagship of the brand will be the new tractor fifth generation (H5), the premiere of which will also be on  the"Komtrans".

Another type of products is the Foton van View – is actually a replica of the famous model Toyota Hiace E200.

By the way, Foton produces the basis all-metal van, but focus on it is not makes (yet were introduced only 6 copies for the price of 1300 RUB., and one of them is still on the dealer site).

The company Beiqi Foton Motor Co., Ltd. (Foton) as a subsidiary company of BAIC group was organized in 1996. Its headquarters is located in the Beijing suburb of Changping. With 1998 year the group BAIC produces light commercial vehicles and pickups, and also trucks with 2003, a year to sell under a brand name Foton. On today Foton – one of China's largest manufacturers of light trucks and pickups, sales of which amounted to 2016 – 351,3 thousand (-1%), plus of 30.6 million (+3,7%) vans. Sales of medium-duty and heavy-duty trucks, and also tractors Foton in 2016 has grown on 23,2% to 97,6 thousand more than 20% of production Beiqi Foton goes to export. To 2020, Foton intends to release to 1 million vehicles in the including the branches in Belarus Russia.

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