Ford Transit – the best LCV-car 2019 in Russia

Ford Transit – the best LCV-car 2019 in Russia

Ford Transit – the best LCV-car 2019 in Russia

17.01.2020


Sales of LCV Ford Transit series in 2019 amounted to 12.5 thousand Russia – 3rd place in the market


author

Alexander Klimov, photo by the author and Ford Motor


The most popular foreign car in the segment LCV (and closing the Top 3 among all models LCV) among Russian buyers in 2019 has become the family car of Ford Transit. So over the past year, the company Ford Sollers sold 12 589 units of light commercial vehicles in this series. Sales of new LCVs of the Ford brand grew by 4.2% compared with the same period in 2018. According to "AUTOSTAT info" registration Ford Transit for 2019 to 12 409 units (+13%), but that's not counting spetskuzovov produced by third-party manufacturers.
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The most successful month for Transit in 2019, according to the manufacturer was the last December with a score of 1627 units (according to the "AUTOSTAT info", on the contrary, the registration amounted to only 1394 units, 14.6% less than the same month in 2018, due to the supply of bodybuilders considered by the manufacturer under its own brand – ed.) delivered cars. The positive dynamics of the December sales allowed to complete Ford LCV fourth quarter of last year best indicator to 3914 units sold of the car.
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The family of Ford Transit vehicles produced at the plant in Elabuga from April 2015 on the technology of a full cycle (CKD – ed.) including welding and painting of bodies.
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A range of basic versions of a Transit-and includes delivery vans, minibus, small bus chassis, three wheelbase options, two variants of the height of the roof, front, rear-and all types of drive.
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Today full range of special versions of vehicles on the basis of the Transit-as has more than 55 different options and modifications special and social purpose.
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So, in 2019 corporate customers were transferred to ambulances, buses for city and intercity routes, vehicles for the Express delivery service of car-sharing and other modifications on the basis of the Ford Transit.
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All Transit-s equipped with reliable and economical turbo diesel Duratorq engines volume of 2.2 l (125-155 HP) collected by the Turkish Otosan factory in Kocaeli.
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Among the most important consumer qualities series Ford Transit current 8th generation, which directly affect sales, its customers, stand out as important factors as low cost of ownership, high level of service in the official dealer network, convenience for the driver in the process of operation, as well as the highest residual values in the segment.
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In the framework of the current strategy of the Ford brand in Russia plan to increase the number of specialized Transit centers in key regions of the country. In such dealerships special offers "Bonus for Trade-in" a profit in the amount of ₽150 000 and "leasing Bonus" with up to ₽250 000 when buying a new Transit is and. In addition, all new owners become participants in the program "Ford roadside assistance" with round the clock technical support and free tow.
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PS it is not Surprising that a series of Transit was the most popular in Russia products of the Ford Motor company, as it successfully combines the modern (and regularly updated design),
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good ergonomics and high efficiency, which allowed the model to put on the blades most competitors, and the release of the obsolete Mercedes-Benz Sprinter Classic (T1N – W909), gathered at the GAZ plant in Nizhny Novgorod, in General, had to turn in early last year..



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