"DAIMLER KAMAZ RUS" achieved the best result

The year 2017 was for Daimler AG and its Russian subsidiary, OOO "DK BROWN" is just wonderful

At today's final conference of OOO "KAMAZ DAIMLER" company executives in the face of a new General Director, OOO "DK BROWN", Mr. Andreas Doyle, financial Director Oksana Karajovi, Deputy Director General Mr. jürgen Alberding, Director of sales and aftersales of Mercedes-Benz Gilfanova Herman, Director of sales and after-sales service of trucks FUSO Ilya Bochkareva, Director of dealer network development and projects, Mr. Axel Hoferichter reported about achievements and perspectives of the company.

From left to right – Jurgen Olberding, Andreas Doyle, Oksana Karachova

So, the cargo division of Daimler AG in the year 2017, increased sales by 13% to 471 thousand commercial vehicles, of which the lion's share fell on the area NAFTA (165 million versus 146 thousand in the previous year), but the Asian market has increased from 125 thousand to 149 thousand, a traditional European market grew less strongly – to 82 thousand to 80 thousand, Latin America added 4 thousand to 31 thousand, and other foreign markets has increased from 37 to 44 thousand.



In Russia, things have "DK BROWN" are not necessary better
"In the history of the company "DK BROWN" was not as successful year as 2017, – said Oksana Karachova turnover "DK BROWN" has increased by 131% profit (EbiT) by 88%. The significant growth shown by the segment of spare parts, turnover "DK BROWN" in 2017 on spare parts has increased in millions of euros more than 2.31 times, and profit (EbiT) by 88%, Considerable growth was also demonstrated aftersales business. The turnover on spare parts, Mercedes-Benz increased by 36%, and FUSO – 57%. We sold a record number of Mercedes-Benz trucks, the maximum number of telematics devices, service contracts, and achieved excellent results in improving our indicators of client satisfaction, availability of spare parts, maintaining market share". 



The corresponding figures for FUSO following: revenue grew 50%, while profit (EbiT) – by 856% (!).



  Physical sales of trucks brands Mercedes-Benz and FUSO showed a record result of 2.7 times – up to 7196 units including Mercedes-Benz – 5718 units (2.7 times) and Fuso – 971 units. (+37%). The proportion of the Mercedes-Benz brand in the truck market is 20.4 percent, and FUSO – 15%. However, for example, the company "AUTOSTAT info" gives different results: for example, registration of Mercedes-Benz trucks in the past year amounted to only 5543 units (+169,6%), and FUSO – 871 units (+40,9%).





  "Trucks Mercedes-Benz is demonstrating significant growth as the economy recovers, the market situation becomes more favorable, said Andreas Doyle – Many customers had previously deferred the purchase of new machines. And now there is an opportunity to update their fleets. When the client is focused on reliability, fuel efficiency in vehicles, a high level of service, then the reasonable choice is made in favor of European trucks. Our goal for 2018, for the future of the company – become number one in the market, number one quality service and, most important, number one the level of satisfaction of our clients. The goal of the company in relation to our clients, understand their needs, to provide timely professional help."



  in addition, the sales of buses of the brands Mercedes-Benz and Setra increased by 40% to 90 power Data of the "AUTOSTAT info" is confirmed by the data producer in 2017 had been 41 bus of the brand Mercedes-Benz (increase of 2.73 times) and 55 buses brand Setra (an increase of 100%). So, in may of "MOSGORTRANS" received a consignment of fifty buses Setra ComfortClass models, and in December for "AGRIBUSINESS" was delivered 12 buses Mercedes-Benz Intouro.



  "the relative stabilization of the Russian economy, the growth of the market of commercial vehicles will lead to positive change in the industry. In this regard, "DK BROWN" has ambitious goals for production of Mercedes-Benz trucks and FUSO, which fully meets the highest European quality standards", – said Juergen Alberding.


To support sales of new trucks "DK RUS" develops the direction of the trade-in according to the original program SelecTrack, which also includes a re-purchase and a free purchase.



Dynamics of investments "DK BROWN" in 2016-2018.is 181% expenditures for marketing and training dealers in 2017 was +33% and for 2018 it is planned to increase by another 67%.


  
Over 70% of all implemented in the 2017 Mercedes-Benz trucks and 100% of FUSO trucks were assembled at the plant in Naberezhnye Chelny. The leaders of the "DK BROWN" summed up the production of Mercedes-Benz trucks (model Actros 1841LS, 1840 Axor, Atego and Unimog U400) and FUSO Canter. So, with the start of production at the site in 2009 (OOO "MTV" and "Fuso KAMAZ trucks Rus" were combined in early 2015) in total were collected 23 thousand trucks of which the brand Mercedes-Benz – 14 thousand and 9 thousand of the brand FUSO. To meet the increased demand the plant since August of 2017 moved to three-shift work schedule. By the way, according to the JSC "ASM-holding" trucks "DK BROWN" made in 2017 5893 units. 2142 units against the previous year, i.e. the growth amounted to 2.75 times.



In 2019 it is planned commissioning of the plant skeletons of cabins with a capacity of up to 55,000 cabs annually, about which it was said that the construction of the building with an area of 59.6 thousand m2 is completed and the mounting of equipment. The company will employ more than 700 employees.



Last year the dealer network "DK BROWN" was enlarged by three more, relevant corporate standards of Daimler AG authorized dealerships, Mercedes-Benz, which thus became 53. In addition, opened a second capital Training center. In 2018, laid the foundations of 8 dealerships. FUSO dealer network consists of 39 authorized dealerships and partners.



In the further plans "DK BROWN" – the expansion is not just geographic but also qualitative, as the partners intend to pull up to the rank of the dealers and so on.



"We are pleased with the results of the past year and optimistic about the future. Our company not only saw a rapid market recovery, but also itself actively participated in the process. OOO "DK RUS" at the end of 2017 is financially independent, dynamically developing company that invests in training our customers, partners, employees, marketing efforts, new dealerships, high technology and, of course, in a unique product – the Mercedes-Benz trucks and FUSO," – said Oksana Karachova. "We understand that our future is created by what we do today, not what we will do tomorrow."

Mercedes-Benz Actros 2018

For 2018 "DK RUS" plans to gain a foothold in the leaders of the "Big seven", to launch two new series of heavy trucks Mercedes-Benz Actros and Axor (the debut will take place at the annual CTT-2018), as well as to bring to market a restyled series FUSO TD with upgraded cabin and a power unit at Euro 5. It is planned to expand cooperation with Russian suppliers, as more than a hundred of them they will be purchased more than 300 components that are subject to localization. The procurement will be carried out in the 27 materials.

help Corporation Daimler AG:
The German company today ranks among the leading automobile manufacturers of the world. It includes such units as the Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial Services. The group is one of the most important producers of premium cars and the world's largest manufacturer of commercial vehicles with an extensive network of worldwide sales. Daimler Financial Services operates in Finance, leasing, transportation, insurance, investments, credit card transactions and innovative mobile applications.
Company history the most legendary in the world automobile industry, as the company pervootkrivateli German engineers Gottlieb Daimler and Karl Benz are considered the "fathers of the vehicle with the internal combustion engine". Their names were inscribed in the history of the world in 1886, when each of them have created the first vehicles with its proprietary designs. Daimler AG and today maintains an innovative approach and seeks to remain in positions of pioneer, continuing to create the future of the automotive industry.

Currently the company business is focused on developing innovative and environmentally friendly technologies, as well as the manufacturing of safe vehicles of the highest class, still sets the industry standards of luxury and technical perfection.
Daimler AG in the increasing pace invests in the creation of alternative technologies for vehicles and the ultimate goal at this stage of civilization development is an environmentally friendly car that is likely to be embodied in the form of electric cars from the electrochemical battery or a fuel cell.

Mercedes-Benz Vision Concept – 2016

In addition, the company is consistently making efforts for the development of intelligent systems safe and interactive driving where the ultimate goal seems the transition to cars with automated unmanned control. Thus, Daimler AG demonstrates a responsible approach to the protection of the interests of society and the environment.

Mercedes-Benz Urban Truck Concept 2016

The geographic scope of sales of the concern extends to most countries in the world, and its production facilities are located in Europe, North and South America, Asia and Africa. In the list belonging to the group of brands includes legendary premium brands, including Mercedes-Benz, Mercedes-AMG and Mercedes-Maybach, so more democratic Smart, and truck – Freightliner, Western Star, BharatBenz, FUSO and bus – Mercedes-Benz, Setra and Thomas Built Buses, and also brands belonging to Daimler Financial Services Mercedes-Benz Bank, Mercedes-Benz Financial, Daimler Truck Financial, as well as moovel and Саг2до. The company's securities traded on the stock exchanges of Frankfurt and Stuttgart (Ticker symbol DAI). In 2014, sales of the group of companies of Daimler AG amounted to more than 2.5 million cars, the staff consisted of 279 972 people. The total annual income of the company amounted to 129.9 billion euros and an operating profit of 10.8 billion euros..