Ashok Leyland focuses on srednetonnazhnye

The Indians decided not to be distracted by 1-ton "baby" to the detriment of military vehicles

Even with the ambitious plans of doubling its market share in the LCV segment from the current 15% to approximately 30% in the next 3-4 years via the launch of one new product every quarter, Ashok Leyland decided not to focus on the segment of mini-trucks up to one ton and to offer for civilian and military markets new products in a more familiar medium-duty segment of the MCV capacity from 2.0 to 7.5 tonnes. 

Currently a dominant player in the 1-ton segment is the model of Tata  Ace, which thus loses the sale of the last few years.

Transport workers of India in recent times need stronger pickups carrying more than a ton

According to the Vice-President Ashok Leyland in the LCV segment and military products by Mr. Nitin Seth, segment 1-tonner in India fell about 50% in the last three years and is constantly faced with increasing competition from larger and more enduring pickups payload of over one ton. So, if, in the 2012/13 financial year, the total amount of 1-ton segment was $ 247 000 units, and on the bestseller Tata Ace accounted for about 83% of sales in this, the total sales of pickups with load capacity over one ton was equal to 193 000 units, and in 2016/17 financial year the sales of mini-trucks was only 117 000 units, while the pickups went out on the volume about 208 000 units.

Truck Dost at home applies to "premium", obviously due to the presence of air conditioning

Mr. Seth explains this oddity in the preferences of Indian transport companies light trucks with a higher capacity growing shortage of drivers! In addition, quite numerous by the delivery, such as Ola and Uber, offer their drivers the best working conditions on vehicles equipped with air conditioning, which can not boast of mini-vans. 

The result of Ashok Leyland seriously increase the comfort in the cabins of their small trucks. So, the share of versions with air conditioning accounts for a fifth of sales. in addition, in an effort to build on the success of its 1-ton model Dost, Ashok Leyland has just launched an enhanced version of the Dost Plus with an increase of 250 kg load capacity that allows it to compete with the pickups in the category of over 1 ton load capacity. The company focuses on maximum customer satisfaction, although the prices for its products and moving up to the premium class.

Ashok Leyland company all the more profitable to focus on military technology, having guaranteed sales (photo – Fat 6x6 truck with multiple rocket launchers – not the license is the Russian "Grad"?)

At the same time, the priority at the moment for Ashok Leyland Ltd was the production of a full range of vehicles for military use. This market is guaranteed sales. The main problem here – time to release it on the market.