Mahindra wants to sell SUV in the United States

17 November 2017

The group Mahindra & Mahindra Ltd. considering the start SUV sales in the U.S. market.

The group Mahindra & Mahindra Ltd. considering the start of sales of SUV production to its South Korean subsidiary SsangYong Motor Co. directly
in the U.S. market.

According to managing Director M&M, Mr. Pawan Goenka Mahindra marketers have not yet decided which model of SsangYong Motor Co. will sell in the United States. The automaker is waiting for the decision of the Board of Directors of its South Korean unit. Announcement of sales and marketing plan will be publish on November 20.

Interestingly, Indian automaker recently announced plans to open a private car Assembly plant area of 400 square feet in the Detroit suburb of Auburn hills, which will be the first new factory in the region over the past 25 years. The exit plan for the American SUV market for SsangYong is completely separate from the "Detroit" of the project. Company SsangYong Motor Co. featuring a lineup of crossovers and SUVs including new models and Tivoli Rexton IV (Y400), however, for seven of the last eight months of the year experiencing a decrease in demand.

Mahindra, by the way, trying to break into the automotive market of the USA for more than 10 years, mainly with the intention to penetrate the segment of compact diesel pickups, which in conjunction with independent distributor Global Vehicles USA from a suburb of Atlanta, was supposed to create a retail network of more than 300 dealers. But this plan collapsed in 2010, leaving a trail of multi-year litigation with dealers who have invested in vehicle showrooms of its own funds in the amount of up to $100 million, and after 2012, who claimed that the Indians "Navar" for free for their promotion of the brand Mahindra in the US, about
$9.5 million, However, the Creator of the firm, Global Vehicles John Perez recently confirmed that it
a number of dealers who had previously intended to sell cars Mahindra, welcomed the news about the production of cars of this brand in the United States. While Mahindra already
since 2010, claims that she no longer has the contract with Global Vehicles and holds it
on his former American distributor of the blame for the failure of plans to sell Indian pickups.

Since 2013, in Troy (Michigan) operates a North American headquarters, R&D division of Mahindra North America, which is engaged in the design and construction of vehicles.&In 2014, Mahindra has announced plans to expand that technical center 110 engineering jobs.