"Formula 1" received a new logo

27 November 2017

Still symbolism has been used since 1994

Alexander Sharonov, photo Liberty Media

The weekend was held the Grand Prix of Abu Dhabi, the winner of which Valtteri Bottas, he
for the team Mercedes. However, the victory of the Finnish driver was not a sensation, but the announcement of a new logo, "Formula 1" many were shocked.

Fans of "Royal races" have long been accustomed in the old symbolism. It was designed by Studio Carter Wong and introduced in 1994. That year Michael Schumacher became the first champion. How long has it been! But now we have to get used to the new logo.

Representatives of the company Liberty Media, which in 2016 bought the Formula One Group
over $4.4 billion dollars, said that by the start of next season will be upgraded the whole corporate style of the championship. The new logo will also be used in the TV chart during live broadcasts.

"Rebranding of Formula 1 will take place in March, when we will fully introduce the new logo, launch a new graphic design of TV coverage, start using it in social networks and so on. But this is Formula 1, and we now have to prepare for the future and it starts today. We want to show the new logo promoters, sponsors
and partners that show the race of the championship and produce gift products
with an eye on next year", — said the commercial Director of "Formula 1" Sean Bratches.

At Mr. Bratches, the previous logo was great, but the symbol units were not as obvious as we would like the organizers. "A lot of people did not even know that there is this invisible figure. So we want to the new logo just looked and was perceived by far".