Ford Motor and Mahindra entered into an Alliance

21 September 2017

In the Indian market has a new player

India in recent years demonstrates the unprecedented growth of the automotive industry, and expansion in this dynamic market is conducted as local corporations, the largest of which are Maruti, Tata and Mahindra and transnational corporations. In 2017, India became the fifth global car market, and the growth in the number of segments continues to increase.

On 18 September in Chennai signed an agreement to establish a strategic Alliance between the American Ford Motor Company and the Indian Corporation Mahindra to further promote brands like Ford and Mahindra in the domestic Indian market and further beyond. At this stage the agreement is signed for a period of three years with possibility of further extension.

The agreement between the two companies provides a wide range of cooperation, first of all it concerns the latest technologies – projects of switched cars, electric cars of new generation, promoting products of the Ford brand in the Indian market, the development of new innovative vehicles PI it is emphasized that Ford will give the Indians their own know-how in the field of modern electric cars.

Mahindra has for seven decades, is the largest Indian manufacturer of commercial vehicles, and its market capitalization exceeds $19 billion For Motor Company came to India in 1995 and is currently one of the largest exporters of India with three manufacturing locations in Chennai, Tamil Nadu and Sanand. Partners hope for a mutual synergistic effect of strategic Alliance.