Chery reported on the results of 2017

11 January 2018

For 2017, the sales of Chery cars in Russia amounted to 24%

Only through a dealer network of the most recognizable in China brand (official nomination in the framework of the 17th annual national Award "car of the YEAR IN RUSSIA") in the past year we implemented 5905 cars. Stable growth of sales of cars Chery in Russia was observed in the past years due to quite active updating of the model range and optimize dealer network.

The actual line of cars Chery in today is presented only in the SUV segment and includes three models – full-size crossover Tiggo 5, a mid-size crossover Tiggo 3 and Tiggo compact crossover 2. Locomotive sales, of course, stands Tiggo 3, which had 45% of the total sales in 2017. This model has been successfully inherits the previous best-selling car model Tiggo FL.

The share of credit car sales in the past year has risen to 38%. Growth drivers of sales in this segment are programs CHERY FINANCE: "the First car", "Family car" and Chery Direct.

The first distributor of the concern Chery Automobile Co., Ltd. in Russia, which launched an online store has become JSC "CHERI Avtomobili RUS". After the natural period of the tuning and debugging of all business processes, starting with the Sep 2017 years, Russian consumers got access to the full range of online services, such as the choice of a new car, preparation of necessary loan product, evaluating a second-hand car for the purchase of new software service trade-in. Owners of new crossovers Tiggo series in the past year through the online store Chery steel 86 customers. In anticipation of the new year was filed more than 90 applications for car booking, part of the which, of course, will be reflected in sales statistics for the first quarter of this year.

Was made and tough steps in strategy development and optimize dealer network. So in 2017 distributor of Chery was forced to terminate contracts with a number of dealers, and not podtyanuvshy to  the level is quite high requirements of the brand, but also used a "destructive pattern of behavior" on the market. Instead signed the agreement on collaboration with 24 new partners, among which there are both the big players of the automotive retail sector.

Today Chery dealer network includes 84 of the center for sale service and in plans to the end of the current 2018 years to bring the number up to 115.