Borgward Isabella Concept – a look into the future

13 September 2017

Presents a conceptual full-size sedan brand revived

Restored with participation of Chinese Foton group, the German brand Borgward, at the time, successfully competing with yourself BMW launches in the PRC sales of multiple crossovers, but so far only for the domestic market. Although, judging by the presented in Frankfurt concept sedan with the historical name of Isabella, the ambitions of the new team more than powerful, and in the premium segment.

According to the latest global automotive fashion Borgward Isabella is an electric car, largely similar in weight and dimensional parameters with the American Tesla Model S, but the design is completely original – looks particularly elegant curve on the side of the body. Doors – sliding without Central pillars.

Particularly unusual is the interior of the car – such a riot of textures and materials from the automotive world have not seen, but it looks, oddly enough, harmonious. Created Isabella XXI century German designer Anders Warming, who previously worked for Volkswagen and BMW. Of course, all of this, including touch screen and 3D interface media system, at present pure futurism, but the idea is good.

The two electric synchronous electric motor ePropulsion front and rear, total power plant capacity of 220 kW, and the implementation of all-wheel drive is also unusual. There are five driving modes – from "green" and Eco to Sport+, when the emphasis in driveability is done on the rear "habits". The reserve is about 500 miles – not a record, but it's a decent indicator. Dynamics are well too – "hundred" Isabella exchanged already after 4.5 seconds with the top speed, as befits a true German car is limited to 250 km/h.

For the conquest of Europe the German-Chinese Borgward plans to build a plant in the historic homeland of the brand, in Bremen, roughly closer to 2019, and to focus on capturing the market of China.