VAZ went in November, below the market, but for the first 11 months, the LADA brand has maintained a positive trend

6 December 2019

Whether LADA to stay in the black by the end of 2019?

According to the Group AVTOVAZ in November of 2019 in the Russian market were sold on 31 217 units of passenger cars and light commercial car brand LADA, which is 7% less than the same month in 2018.
For the first 11 months of 2019 sales accounted for 326 654 cars of the brand LADA, which is by 0.6% higher compared with the same month in 2018.

The market share of LADA brand in the segment of passenger cars and LCVs during the first 11 months of 2019, according to its own valuation of the Company amounted to approximately 20.5% (for dannym AEB – 20,7%, but only 19.9% in November – ed.).

The most popular model remains LADA series LADA Granta. Their customers in November, found 12 574 car (-5,6%) of this family, but on the basis of sales from January to November 2019 sold 121 of 260 cars (+29,3%).

On the second place in popularity in Russia, after LADA Granta is LADA Vesta. So, in November it sold 8703 units (-12,1%) of the cars in this series. For 11 months of 2019 were sold in Russia 100 501 units of LADA Vesta, which is 3.9% higher compared to the same period last year.

Sales of the LADA Largus (including LCV modification of the van F90) in November (3678 units, 8-th place on the market) remained at previous year's level, and 11 months was 39 032 units (minus 1.9% and 7th place in the market).

The legendary LADA 4x4 SUV sold in November – 2919 units (down 5.7%, in 14th place- a position above Chevrolet Niva), and for 11 months – 29 244 units (-3% and 14th place despite the fact that the Chevy Niva, in General, in the Top 25 did not get).

Crossovers LADA XRAY implemented: in November – 2489 units (-7,7% and 18-e a place), and since the beginning of the year to 26 602 units (-16,1% and, accordingly, 16-e a place).

PS That's somehow not quite the November tally of negative indicators across the model range LADA with the claims of the manufacturer about "maintaining sales at a stable level with minimal fluctuations from month to month."

In respect, at least, SUV XRAY is definitely not the case. It turns out that LADA, given its largest share of the market (with the dominance of two basic motor series, however, also videoholica in the second half of the year) pulls him down. Hence, a reasonable doubt whether at the end of this year AVTOVAZ, in General, to get plus in sales in its market despite all the support in the first place of its state program on preferential loans, leasing and actual subsidization of production through the reallocation of recycling fees.