VAZ lost in June, 2% of sales, but grew over the half of 2.5%

3 July 2019

LADA sales in June decreased, but for six months remained in positive territory

In June of 2019 AVTOVAZ (manufacturer) realized a 30 786 units of passenger cars and light commercial vehicles of the LADA brand, which was 2% less than in the same month the year 2018. In the first half of 2019 in the Russian market sold 174 186 cars LADA, which is higher than last year to 2.53%.
The market share of LADA brand in the segment of passenger cars and light commercial vehicles for 6 months of 2019, according to its own valuation of the Company amounted to 21%, i.e., maintained first place in the market.

Executive Vice-President of AVTOVAZ sales and marketing, Jan Ptacek, said: "In the first half of the year, despite the stagnation and even a decline in the market, LADA showed the growth of sales and increase market share. This result demonstrates the success of the strategy of development of model range of LADA and update of the dealer network, as well as about the effectiveness of our special offers designed to help customers in purchasing a new car. The state program "First car" and "Family car" has demonstrated its high efficiency and we hope that the extension will help to continue to support buying activity".

The most popular model LADA by the results of sales of the first half of 2019 left the family LADA Granta, which found 63 982 buyers, which is by 40.1% more than last year. Moreover, in June 2019, was sold 609 units 11 Granta, which was +26.4 per cent compared to June 2018.

Series LADA Vesta took second place. At the end of 6 months, its sales accounted for 55 784 units, which is 12.4% higher than the same month last year.

On the third place in popularity in the line of models LADA station wagons of the family Lada Largus production, which in January-June there were 20 662 units June also was the most successful month for sales of this model with the implementation 4381 units of passenger wagons (+13,9%).

PS Characteristically, trading Vice-President of the now non-public JSC "AVTOVAZ" is not noted the extremely unsatisfactory results of June – a direct decline of sales of LADA elementary explains the credit crunch on state programs selected by the manufacturer in the previous months as the main beneficiary of the whole program of subsidies to domestic industry. So, it is not so much a LADA is as good as a competitive product, how much their benefits. However, it is an open secret to any motorist in our country, the largest domestic manufacturer still has room to grow in terms of build quality and reliability komplektuyuschih.