VAZ worked in 2018 to cheer

10 January 2019

The LADA brand has reported best 7 years sales

Sales of LADA brand on the domestic market in 2018 amounted to 360 204 of the vehicle. This figure was 16% more than in 2017 and, by his own estimation, the company AVTOVAZ, ahead of the overall growth of the market. Brand LADA continues to be the undisputed leader of the Russian market. 
Executive Vice President, sales and marketing PJSC AVTOVAZ, Jan Ptacek, said, "2018 was an exceptional year for LADA. Internal to the company, we were able to achieve 20% market share, and the result of sales of LADA is the best for the last 7 years. We have brought to market new models and continued qualitative upgrading of the dealer network. We have ambitious plans. In 2019 we will strive for new victories, opening up a new horizon in the history of LADA".
Just in December of 2018 sold 35 407 car brand LADA, which is 8.7% better than the figure for the same period in 2017 and was the best result of sales per month over the last four years.

Sedan LADA Vesta Cross

 

Sedan LADA Vesta Sport

From a fairly extensive model line LADA four models regularly enter the Top 10 of sales in Russia. At the head of the rating of the family LADA Vesta (VAZ-2180) the sum of the result in 108 364 of the car, which is 40% higher than in 2017. 

Universal LADA Vesta SW

The number 43 was sold 282 units of universals LADA Vesta LADA Vesta SW and SW Cross. 

Universal LADA Vesta SW Cross

The traditional leader is the family LADA Granta (VAZ-2190/ -2191/ -2192/ -2194/ -2390), which was fully updated in 2018, and even included in its membership former family 2 Kalina (VAZ-2192/ -2194).

Restyled LADA Granta liftback (VAZ-2191)

The updated Granta in the X-style has attracted dealerships LADA additional customers. The total sales of the Granta with dorestaylingovyh machine was 106 325 units, i.e. rastavil 13%.

Restyled LADA Granta hatchback (VAZ-2192), formerly Kalina hatchback 

The redesigned universal Cross LADA Granta (VAZ-2194)

Solid demand for cars and light commercial vehicles series LADA Largus, which was implemented by 53 691 units, Respectively, the family of crossovers LADA XRAY, augmented with the new version of XRAY Cross, dispersed in the volume 34 807 units.

Crossover LADA XRAY Cross

Interestingly, in 2018, almost a third (32%) of LADA cars was able to sell using your own credit program LADA Finance. Sootvetstvenno for corporate clients in the past year launched its own program of financial leasing – Leasing LADA. For the year under this program was transferred to corporate customers 13 156 cars.

In the past year continued to upgrade the dealer network LADA – today the largest in Russia and includes 288 sales and service. For 2018 has opened its doors to 16 new car dealerships, and as a result of successful work on updating of standards for internal and external decoration of retail outlets 150 centers achieved 100 percent compliance with new "standards Mark".

Growth of turnover-sales services and sales of spare parts amounted to 7%.

The Vision concept LADA 4x4 became the most popular show-stopper Moscow International motor show 2018 

It should be noted the export policy of the manufacturer, the LADA cars in 2018 was sent to 34 countries. In just 2018, the export took 38 052 car, which is 57% higher than in 2017. Particular success was waiting for the brand in the markets of the CIS, and in Kazakhstan LADA, in General, have become a market leader, and Belarus took the second place in the ranking of sales..