The price of the SUV and directly affects their popularity in Russia
The price of the SUV and directly affects their popularity in Russia
22 May 2019
Top 10 SUV models in Russia were distributed at a cost
Alexander Klimov, photo by the author, I. Gorfine and R. Yablonsky
On segment crossovers and SUVs in Russia is more than 40% of the Russian market of passenger cars.
A bestseller in this segment of the market is a crossover of Hyundai Creta, so for 4 months from the beginning of the year our market has sold nearly 23 thousand (according to AEB) of these machines at a price of ₽957 to ₽1 335 thousand Such a precise hit the bull's-eye, none of the competitors did not expect.
So, his closest rival (also previously perennial market leader SUV) Renault Duster (11.9 thousand) is almost twice as less popular , despite the fact that is cheaper – from ₽699 thousand to ₽1 138 thousand
Even with the related models Renault Kaptur (8,54 thousand – 6-th place in the SUV segment), which is in the same price range (base price even lower), and Creta, their total sales is less than that of Korean.
On the pedestal is also the LADA 4x4 (10.4 thousand), which remains the cheapest model in the segment: from ₽519 thousand to ₽614 million (including the 5-door model "2131"). There is no doubt that the factor most competitive prices allow domestic SUV to remain popular for more than four decades.
Experts of the site "Price a Car" compare the price ranges (minimum and maximum prices) of the other models of the SUV segment of the Top 10 in terms of sales.