The US market is flying on the swings

22 May 2018

Sales of passenger cars and light trucks in the US are jumping up and down

For the first four months from the beginning of 2018 the us market for passenger cars and Light trucks (SUVs, MPVs and pickups) varies between growth in February and March and the fall in January and April. Accordingly, sales in April fell 4.8 percent to 1.36 million, as the month was two working days shorter than last year. The result is adjusted according to the season of the annual revenue (SAAR) rose 1.1% to $17.1 billion

Fluctuations in sales in the U.S. market remind swing

These fluctuations complicate the prediction of the movement of the market in 2018, but rising prices for gasoline always bad news for automakers, especially those that depend heavily on output and profit from a fairly voracious pickups and SUV's. The annual rate on payments for the first four months of the year, is currently stable, although up to 2 percent growth in the first quarter and failed to reach.

The top 20 brands in April and 4 months of 2018

The share of Light trucks in the sales structure rose to 68.5%, the highest level this year and the second in absolute value since December of last year. The share of North American automakers (the"Big three" and Tesla) was 46.3%, the highest level since February of 2016, and their growth occurred mainly at the expense of Japanese brands, whose share fell to 36.1%, the lowest figure for April in the last two years. The share of the European brands remained stable at a level slightly less than 10%, while the Koreans showed the highest share in the last 12 months is 7.9%.

Details:

Jeep – the most dynamic brand in the Top 20 with a growth of 20%, thanks to the Compass of a new generation and facelifted Wrangler.

Jeep Compass helped the brand to reach new heights

Deep restyling of the SUV Wrangler has a positive impact on the results of sales of the Jeep brand

 Nissan – the biggest loser ranking that fall under the triple blow: reducing benefits, reducing fleet sales and a General slowdown of the automotive market. Only one of its fashion models – electric LEAF, a new generation has improved its sales last month.

The second generation electric vehicle LEAF is the only hope for Nissan to improve sales in the U.S.

Both the leader in terms of sales – Ford and Toyota, suffered losses, but the Chevrolet remains in third place.

Located on 4-th position Honda dipped quite strongly – by 8.4%, due to low demand for its most popular models Accord, Civic and CR-V.

Even the presence of a hybrid version helped the former bestseller Honda Accord to keep selling brand on the American market

Korean Hyundai again ahead of the Japanese Subaru, despite the 8.6 percent loss for the first, but the Japanese brand is in positive trend for 77 months and remains ahead of its Korean rival.

The RAM brand has surpassed competitor to the GMC for the first time in the last six months and entered Top-10 of brands. Sales of both brands fell by about 9%.

In the premium segment (luxury) brand Mercedes-Benz continues to lead the way with a 1% increase to 27 207 units. (not including Sprinter vans), but BMW showed an increase of 3.8% to 23 482 units, and the Lexus has reduced sales by 2.1% to 21 642 units.

Buick and Chrysler, and a number of premium brands to the second level, such as Acura, Infiniti and Lincoln have lost from 10% to 20%, but the Jaguar crashed much stronger – by 37.5%, and Genesis, which is 26.5%. Both brands this year will add important new items in its model lineup: Jaguar – a compact crossover E-Pace electric SUV and I-Pace, and Genesis – a medium-class sedan G70.

Jaguar hopes to raise sales at the expense of the crossover T-Pace (on the splash screen) and electrocreaser I-Pace (pictured)

Fresh brand Genesis hopes to raise sales with a new sedan G70

Brands, Volvo and Land Rover show double-digit gains, as this year they show positive results every month, while Cadillac is growing for the third month in a row.

 

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