Global sales of the Volkswagen are falling rapidly

10 October 2018

Demand in Germany decreased by almost half. This is the end?

When 2015 diesel broke the scandal, it seemed that sales of Volkswagen vehicles is rapidly going down. German company a few years deliberately deceived its customers, so that this reckoning would be a logical result of lost reputation. However, buyers have not renounced the German manufacturer. In particular, at the end of 2017, sales of Volkswagen increased by 3 %. And the period from January to August 2018 the company and even called the best in its history. However, data for September was a failure.

sales of Volkswagen vehicles on a global scale fell by 18.3 %, to 485 thousand pieces. However, this is only the tip of the iceberg. Real panic is in Europe — minus 42,6 % (91 thousand cars). Moreover, at home delivery Volkswagen has almost halved, from 47,1 %!

it Really began? Will there be a redistribution of the market? But the panic in this situation would be premature. In such a rapid decline in sales to blame rather than the changing preferences of buyers, and market conditions. The fact is that on September 1 in Europe entered into force the new standard WLTP (Worldwide harmonized Light vehicles Test Procedure, the worldwide harmonized test cycle for passenger cars). It sets requirements for testing fuel consumption and emissions of harmful substances.

But the introduction of WLTP due to the drop in sales? The fact is that the automotive manufacturers had to try to fit their cars into the new requirements, but to the current time not all models have managed to adapt.

this implies two consequences. First, the company's entire 2018 offer discounts on cars, trying to sell stocks. In this regard, the market had to be filled: many of those who postponed the purchase of a new car, was tempted by the reduced prices. Second, those models that do not yet meet the requirements of the WLTP, while it is impossible to sell.

Representatives of Volkswagen have already stated that the situation should improve by the end of 2018. The company intends to obtain certificates of 14 models that have not yet sold. Plus, the temporary effect of market saturation would not be burdening the current sales.