The European market for electric vehicles and hybrids in October helped plug-in hybrids

The European market for electric vehicles and hybrids in October helped plug-in hybrids

The European market for electric vehicles and hybrids in October helped plug-in hybrids

9 December 2019

The PEV market in Europe in October supported PHEV – possibly for the last time


Alexander Klimov, photo by the author,, 

Analytical site for electric vehicles EV Sales notes that in October, the European PEV market of passenger cars (BEV+PHEV+FCEV), there were about 48 thousand cars (+46% compared to the same month in 2018). And this time it was just a plug-in hybrid PHEV (+75%), which pulled the whole PEV market, while pure electric vehicles (BEV) remained in the same progression upward trend (+26%) , which led to a more uniform distribution on the market in October: 51% for BEV vs 49% for a PHEV with the beginning of the year the ratio was 65:35.

European bestsellers BEV of the Old world: the Nissan LEAF, VW e-Golf, BMW i3, Renault Zoe New 

It is expected that two of the bestselling a-segment electric car (Tesla Model 3 and the Renault Zoe) will maintain strong sales in the remaining two months of the year, and a 49 percent share of the PHEV will remain as a peak for the hybrids in the near future, especially considering the fact that for the first months 2020 the market should see a large number of new pure battery models (to 2021, analysts expect the emergence of 92 new models of electric vehicles and 118 models of plug-in hybrids, which should allow you to perform targeted standard for emissions of 95 g CO2 per km mileage – the bus).

Impressive interactive growth chart model series EV in the European market from 2019 to 2025


BMW 330e

In October PHEV has gained sufficient velocity of sales, which compensated for a lower share of sales of BEV, who scored only 2% of the total automotive market, however, the total share of the PEV market has risen to 4%, which also helped this segment to show a record share of 3.2% and for 10 months in 2019 (of which the share of BEV 2.0%), compared to 2.5% for the same period of 2018.

Mercedes-Benz E350e

The nomenclature of the Top 5 models of the European PEV market in October has not changed, but behind her (Top 10) hauled three models PHEV: on 6-th place – BMW 330e with 2399 units, on the 7th – Mercedes E300e /de 2193 units and 8-m – Porsche Cayenne PHEV from 1914 ed. where all three of them have set records of their own sales. Whether it's the cost of peak demand at PHEV in General, whether these models are becoming a market force to be reckoned with?

Porsche Cayenne PHEV

Interestingly, among the Top 5 bestselling Oct the only model worth mentioning is the electric car VW e-Golf, which has sold 2908 units, the best showing for the veteran model dynamics and prove that, if the price invoiced is correct, then success is possible even for the frankly outdated models – stone in the garden Nissan...

October Top-5 models – without sensationalism

The main problem Renault Zoe remains the struggle of the best (iterations New) good (old iteration with lower power and reserve)

  No. 1 Renault Zoe – European sales in the amount of 3440 units in October allowed this electro hatchback costs again to be the bestseller of the month, despite the drop in registrations by 15% due to the current change of generations of the actuator (while maintaining the same body design – ed.) whereas some countries (e.g., France between 1939 and units of sales) has already received enough large-scale deliveries of New Zoe, while others (e.g., Germany with 452 units) still expect it. In the middle of this list is topped by Switzerland and Spain, which received 152 units of Renault Zoe both versions.

The Nissan LEAF, a gift that in the second generation, can not melt the hearts of the "green" Europeans

No. 2 the Nissan LEAF – with the beginning of mass deliveries of the Plus version with a 62-kilowatt battery electric car Japanese sale last month reached 3028 units. that marked the return of the LEAF to second place in the ranking of PEV, but... that's all good news for her. Because, despite the upgrade with the increase in battery capacity, the number of LEAF registrations declined by 37% yoy... that puts a question – and whether Nissan electric cars in General to break out of this downward spiral? Edition EV Sales in this doubt, if only Nissan will not go to a significant price reduction, as the LEAF looks frankly outdated, especially against the backdrop of avant-garde VW ID.3. In October, sales of Japanese electric car was leading Britain (700 units, which is understandable – LEAF Sunderland in the English and produced – ed.) Norway (518 units), France (363 units) and the Netherlands (286 E. D.).

Battery old VW e-Golf does not want to take market positions, although here it should replace the latest electric car VW ID.Three

No. 3 Volkswagen e-Golf is an evergreen of the German model in October reached 2908 units, jumped by 18%, showed a new record monthly sales. Such stunning popularity of the model, which in theory was supposed to be in a sunset... However, VW is betting on a PHEV, however, is not dropping from the accounts and actively promoting its electric model, even if it's not the best electric car on the market. Keep in mind, and the magnesium of the name "Golf", it turns out that this was enough to generate sufficiently high demand in the market, even in the face of new and more competitive electric vehicles. Maybe other manufacturers will do the same? First of all, it is an appeal to Nissan. However, in October the main markets for electric vehicles of the Volkswagen, there are only three: Norway (740 units), Germany (723 units) and the UK (700 units), which accounted for the lion's share of sales. It's funny, but at the end of the year in Holland was sold to 187 units. it Seems that only Tesla read the law on fiscal changes for the Dutch market PEV...

The compact MPV BMW i3, although positioned as a city loves posing in front of the "tribal" mountains

No. 4 BMW i3 – German compact MPV increased in October by 17% to 2679 units And the BMW i3 have benefited from its unique positioning, because it is the only urban premium electric vehicle, which allows it to increase its sales (and, possibly, to get in future "classics"), as a result of expanding "bubble" of the BEV segment. If we consider individual countries, Germany (861 units) remains the largest market for this model, while the UK (400 units), Norway (317 units) and France (246 units) are lagging behind very much.

King plug-in hybrids remains a crossover Mitsubishi Outlander PHEV, although he is already starting to tread on the heels of competitors

No. 5 Mitsubishi Outlander PHEV – for the most part, the Japanese crossover looked like the only PHEV that can compete with the bestsellers of the category BEV, however, ironically, at the time of revival of the PHEV segment, that is, its sales fell 7% yoy to 2574 units, i.e. a total of 175 units, more than have started to diverge like hotcakes BMW 330e. However, the title of the bestselling book of 2019 in the category of PHEV this model, provided, however, one may wonder whether older hybrid crossover Mitsubishi to stay competitive in 2020... anyway, in October, the largest markets for it were: Norway (550 units), Germany (514 units), Sweden (351 units) and France (267 units).

Winner of the rating of 2019 is already known

Electrostan Tesla Model 3 can already try on the crown "Electric bestseller 2019" 

While Tesla may order a party to celebrate receiving the title of "Bestseller 2019 in Europe," his electroceram Model 3, and Renault also may think about the "proveravanje holes" to silver medals of the electro hatchback costs Zoe, the third place still remains a matter of debate, as new #4 – Nissan LEAF, significantly reduced the distance from #3 – Mitsubishi Outlander PHEV, however, two months before the end of the reporting year, to recover positions in the Top 3 Japanese hatchback you need to additionally realize 1710 units why the need for impressive marketing moves, but with the current leadership of Nissan, it seems quite difficult. Yes, this is the case, when a shift "coach" has led to the fact that the team played worse... ( "Yeah, we liked the last coach – a Brazilian-Lebanese-French guy who was much bigger than this..." – and heard comments from fans of the brand Nissan. But it is, by the way...

Hybrid crossover Volvo XC60 PHEV showed the best result since January 1670 units, which allowed him to climb two positions, coming close to the Top 10, while hybrid sedan BMW 530e has also risen to 12th position.

Volvo has generally been more good news: so a hybrid full-size crossover XC90 PHEV rose to the 21st position, while hybrid sedan/wagon S60/V60 PHEV scored with 1026 units – their best result in 4 years that allowed them to reach the 23rd position, so it is not excluded that in the near future we will be able to see all Swedish the Trinity in the Top 20.

However, other manufacturers have achieved even greater success, for example, Daimler Group, with its urban electric car Smart Fortwo EV, scored 1681 units, which was the best result for 22 months, while the hybrid Mercedes E300e / de Twins made a record 2193 units. hitting the Top 20 on the 17-th position, while the twins C300e/de literally came out of nowhere and showed in October 1062 unit sales, which was the best result for mid-size Mercedes from December 2016.

Another model, which showed record sales, Hyundai Ioniq Electric 1267 units will Korean electro hatchback costs a sufficient number of batteries in the next year to continue climbing in the rankings of sales?

In addition to the above good results in the Top 20 of several European PHEV, October brought the second appearance of the popular hybrid – upgraded VW Passat GTE, which scored 1018 units – the best result since the introduction of the new rules WLTP, so expect that he will lead a large group of hybrid models, ready to challenge the leadership of the crossover Mitsubishi Outlander PHEV.
In the ranking of manufacturers the leader continues to be Tesla, although its share has declined 4 points to 18%, while last year's leader BMW (14%) remains firmly in second place, ahead of Renault (9%), however, suffering losses due to the short model line, while Mitsubishi and Hyundai both left out of the podium with a share of 7%.

PS At the current European market PEV the most interesting phenomena of the hybrid crossover Mitsubishi Outlander PHEV and electric car VW e-Golf. Both models are not novelties of the market, in previous years, strongly hesitating for sales and there it was, at the end of his career came in best sellers. Obviously the point here is in the optimal set of consumer qualities and as EV Sales says "the right price".
In relation to the e-Golf may also has the phenomenon of "invisibility", i.e. in Europe, already there was a layer of buyers who are ready to take advantage of the economic (Yes!) the advantages of the electric drive train, such as the cheaper "electromobile", substantial tax benefits, Parking in the historic centres of cities (and the current "green" Europe, Oh, how bad!), travel on highways, dedicated lanes in cities, free ferry crossings, etc., but does not want to shout about it to your neighbors. It turns out that buyers of Tesla and other models latest original BEV in conservative Europe is still perceived as eccentric?

Electric car Detroit Electric Brougham sample 1920 already hard copied the appearance of a conventional gasoline car

That prefer such "progressive conservatives" nothing looks no different from gasoline or diesel Golf and electric e-Golf (and for the already reasonable price) – and it is quite possible for a human to understand:
so a century ago, manufacturers of electric vehicles, which then just firmly stuck to the image of "women's self-propelled carriages" were forced to start releasing their "masculine" version with a Nickel and chrome radiator grilles, radiators simulating a conventional car (not hence, in General, there was the notion of false radiator grille?).

Futuristic electric car Volkswagen ID.3 vs e-Golf. Next year will show who will choose the European consumer 

In this sense, the decision of the Volkswagen Group – to make the primary emphasis on original design of the electric car ID.3 (which they claim is 30% cheaper at cost through a specially developed electroplaters MEB than converted from a regular Golf-a (ICE) electric e-Golf) and a marketing plan seems to be just too radical for the brand image of Volkswagen. Maybe while ID.3 not too familiar on the streets and has not ceased to attract undue attention, it is worth to keep in the model lineup e-Golf (at least the current generation VII, since it is so the voice of the market), as well as yet to release the lineup the latest generation Golf VIII not only the version of the PHEV, and BEV but (possibly on the same modified platform MEB), at least for some markets. And, actually, in my opinion, the brand of Volkswagen with its image of a "healthy conservatism – moderate modernism" and it was not necessary to be conducted in "breakthrough marketing" Tesla with its brand "perpendicular" generally accepted standards of the global design. With the release of their first mass of the original electric car, the cost would count on your usual and loyal brand buyer, that's why that's the name of the Golf called the whole the whole C-segment. However, perhaps it is the weak sales of the e-Golf in previous years has pushed Volkswagen to the path of "Tesla-tion" of his promising line ID. Let's see, maybe it will be "centerprogram" approach, but still, I think, would not be worth at this stage of the transformation of the Corporation and of the automotive market in General, put all your eggs in one basket.

P. P. S. Alternatives to electric cars today in Europe simply do not exist, so by 2025, when the share of BEV would have to reach at least 22% of the market, i.e. about 4 million – the share of electric vehicles to hydrogen fuel cell (FCEV) will have only 9 thousand! By the way, in 2025 should be reduced even the share of LPG cars on methane, which will be less than 1% of the market.

Card distribution, by 2025, the brands that produce electric cars for Europe

By 2023 in Europe, according to Benchmark Mineral Intelligence will run 16 large plants (with a total value of €145 billion) for the production of lithium-ion batteries with a total annual capacity of 131 GW•h This quantity will be sufficient to cover the estimated need in 2023 (equivalent to 130 GWh) industry of electric vehicles and stationary batteries throughout Europe. Based on the data the joint research centre of the EU (Joint Research Centre EU), the scale of battery production will create about 120 000 jobs directly in production and across the value chain, additional battery costs. However, T&E stated that the EU also needs to ensure that the battery sold in Europe, given its low carbon footprint (taking into account their production and power generation – ed.) and reused, processed, and were sufficiently identified and certified.

Stylized Oldsmobile Curved Dash Runabout 1902 electric car from the Russian company "Romanov motors" shows that in the creation of future replicas for electric 



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