The American market submits Tesla

11 July 2019

Tesla puts the record growth in the domestic market

According to the analytical site goodcarbadcar.ne sales of passenger cars (cars) and light trucks (SUVs, pickups and minivans) in the US market for 6 months of 2019 has decreased by 2.5% to 8 million 406,8 thousand solid fall showed, for example, brands such as Chrysler (-27.3 percent to 64.4 thousand), Mazda (-15,5% to 138,6 million), Infiniti (-12,6% to 63.1 thousand), Dodge (-9,1% to 228,1 million), Jeep (-7,8% to 456,3 million), Nissan (-7,7% to 654 thousand), Chevrolet (-6,4% to 938,6 thousand), Audi (-5,8% to 101.4 thousand), Toyota (-4,9% to 1 million 16.4 thousand), Ford (-4,5% to 1 million 171 thousand), Buick (of-2.1% to 107.2 thousand) and Honda (1.6 million% to 703,4 thousand). Thus, almost all the brands of the Big three (GM, Ford and FCA) and almost all the leading Japanese brands went downhill at a rate exceeding the downward trend of the market.

Registration of electric vehicles in the second quarter of 2019 beat the previous record 

However, this rather gloomy background, there are bright spots. Thus, the record growth shows the electric car manufacturer Tesla, the registration of which has increased by 62.5%, reaching 1% of the shares on the national market (in June, his numbers are even better – growth of 2.26 times, while market share increased to 1.7%). By the way, Tesla figure for the second quarter – plus of 87.3% to 53.3 thousand Although, in the quarterly cut registration Tesla at home are still lagging behind the record in the third and fourth quarters of 2018 it no longer has such significance, simply, is a sharp export increase on the background of difficulties with timely delivery of new machines to customers (according to Tesla about 7.4 thousand of its electric vehicles just don't have time to deliver the customers from the factory, so they go into the figures of registrations in the third quarter) which led to the unfortunate loss of registrations in the first quarter. But in the second quarter, Tesla in the amount shipped 95.2 thousand electric vehicles, breaking its own quarterly record. Production during the same period was 87 048 units it is not Surprising that the shares of the company Ilona Mask started to recover on positive news about the company's activities.

Delivery Model 3 made 77,55 thousand compared to 74.1 thousand at the forecast of experts. Total deliveries of Model S sedans and Model X SUVs accounted for 17.65 million, which also surpassed estimates FactSet at 16.6 thousand

On the second place on dynamics of growth for the first half of the Korean Genesis with 37.8 per cent to 10 million (in the second quarter was a 2-fold increase to 5.8 thousand), and "bronze" was taken by the manufacturer of the Ram pickup (part of FCA) with +28% to 333.2 thousand
Top 5 growth also Jaguar +11.8% compared to 16.3 thousand and Volkswagen with +6.8% to 184,6 thousand, quite recovered from the "diselect".
Generally better market worked 19 brands (including minus and gone to Buick and Honda) vs 18 brands that went below the market. However, given the inclusion in the group of depressed the above mentioned most popular brands in the market generally pulled into a plus. This performance is Jun even more disappointing because of the plus minus gone these British premium brands like Jaguar (-19,6% to 1.9 million) and Land Rover (-5,6% to 6.6 million), and GMC (-1,2% to 277,3 thousand), Acura (-16,4% to 12.2 million), Lincoln (is 18.4% to 7.8 thousand) and Cadillac (-8,4% to 12 million) and Lexus (-3% to 23.1 million).
On the contrary, plus in June was such brands as already mentioned Tesla, which dynamics is still ahead of Genesis with the growth of 2.37 times to 1.9 thousand, and also Ram +45,4% to 75.2 thousand, Mitsubishi with +10.5% to 12.3 thousand and Volkswagen from +9.6% to 31.7 thousand Good feel of the BMW (+7.6% to 31.6 thousand) and Porsche (+6.4 per cent to 5.2 million versus a fall of 3.4% in 6 months) and Subaru (+2.8% to 61.5 thousand), Hyundai (+1.5% to 64.2 thousand), Mercedes-Benz (+0.7 percent to 29.2 million versus -8% (up to 159,1 million) for 6 months), Volvo (+0.7% to 9.9 thousand) and KIA (+0.4% to 56,8 million). However, many of the most successful brands still significantly reduced the growth rate, indicating that the slowdown in the automotive market in General that in the United States has long been one of the most obvious signs of the onset of the recession in the national economy.

PS the Reasons for such negative tendencies naturally serve as macroeconomic factors, including large-scale trade war, which the President trump started against China. Accordingly to improve their sales in the United States was possible only for those brands launched advanced new products, interested clients, and conducted flexible policy dealer discounts. Yet even against this background, the success of Tesla is unprecedented – it looks like the most advanced American consumers quite ripe for replanting for future vehicles (read: electric cars) even with the end of the policy of Federal subsidies for their purchase and on the contrary, his loss of interest in traditional models with internal combustion engines (ICE) market is pushing the Big three and American branches of Japanese brands to act decisively in the direction of improving and expanding the supply of models to the actuator..