20 years of Suzuki in Russia – normal flight

19 April 2018

The new CEO of "SUZUKI MOTOR RUS" told about the progress in 2017 and plans for 2018

The event is an official importer of Suzuki Motor Corporation products – LLC "SUZUKI MOTOR RUS" was held today in the loft space of the "Spring" under the conditional name "Suzuki. 20 years in Russia" and was dedicated to a number of such important for the company event as a 20-year presence in Russia, the 20th anniversary of the SUV Jimny, the 30th anniversary of the SUV Vitara and production of limited edition version of the Suzuki Vitara 30 with charismatic design and advanced personalization features. 

Year 2018 for Suzuki – year anniversaries of continuous

The current model range of Suzuki is quite happy, but in 2018 it will be updating and

For the Russian market is only 30 SUVs Vitara limited edition "30", and 90% of them already decorated for pre-order

             what's New (April this year), the General Director of "SUZUKI MOTOR RUS", Mr. Yuta Takahashi

New (April this year), the General Director of "SUZUKI MOTOR RUS", Mr. Yuta Takahashi, in his opening speech said that he is happy to join the team at the Russian mission in the jubilee year for Suzuki, and identified as its main priority the increase achieved in sales.

He also accounted in fact for the performance of his predecessor, Mr. Keiichi Sumida, who managed to overcome the crisis, to stabilize the dealer network and to recover the sale. So was the increased presence in the Russian market (market share of 0.3% in sales to 5001 units in 2017 and 4520 units in 2016), as well as the saved dealer network in the countries of the Customs Union, which consists of 54 dealers in 38 cities of Russia, Kazakhstan and Belarus. During the directorship of Mr. Sumida representation of Suzuki in 2015-2018 he had to deal with the consequences of the crisis, negatively affected the financial performance as the automotive market in General and specifically the company Suzuki. The market was withdrawn new items such as the SX4 crossover and SUV Vitara.  

New Suzuki SX4

New Suzuki Vitara

In the global market by the end of 2017, despite the fact that the Suzuki Group is actually single-brand manufacturer (Indian brand Maruti does not count, even in the local market are actually duplicated the main brand Suzuki) was shown to improve business performance in connection with the sales growth in India, Japan, Europe, and Asia. 

Mr. Yuta Takahashi said specifically that the parent company Suzuki Motors intends "to securely rely on three pillars", i.e. three of the export market in Japan, Asia (India and China) and Europe, what the European market will be enhanced. 

Thus, in accordance with the medium-term (5-year) strategy for "Suzuki Next 100", it is planned to increase sales in Europe to 300,000 vehicles by 2020, and worldwide, to 3.4 million (+18%). 

In addition, Suzuki will give the market 20 new models by 2020, will focus on the development of new engines, focuses on the clients (creation of unique quality products, exceeding customer's expectations), technology, efficiency and management. It is planned to unite the whole group into a single global team SUZUKI.    

 

Using his experience with the Russian market at the head office of ITOCHU in Tokyo, the new CEO has formulated his goals for the year 2018 in our market as the increase in sales of cars of Suzuki brand to 6,500 units. in the year, strengthening the company's image as an SUV brand and strengthening customer loyalty. 

Russian customers look forward to the emergence of a new generation of mini SUV Suzuki Jimny 

The company provides for the expansion of such programs as Suzuki Finance, Suzuki Trade-in, Suzuki Insurance, roadside assistance Suzuki Assistanse and will focus on a special version of the previously presented models. It is also planned to strengthen the direction to increase customer loyalty, including the residual value of the car and reducing the cost of ownership (SuzukiDrive+).

 

In 2018 in the Russian market will be presented new generation of the SUV Jimny, and also deals with the question to market for a new SUV Grand Vitara and car models Swift and Baleno.

 

Russian buyers look forward to the appearance on the market of mini SUV Suzuki Jimny

Accordingly, the Russian office of Suzuki also intends to actively pursue the development plan "Suzuki Next 100", which should be given to sustainable development of the Suzuki Group in the next few years.

 

At the end of the official part of the actors theatre staged inspiration Taiko drum Show.

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The company Suzuki was founded in 1909. Today Suzuki is a world famous brand of compact and subcompact cars as well as motorcycles, ATV's, outboard motors, etc. In the state of Suzuki Motor Corporation employs over 54 000 employees.

Today in 201 countries of the world (including in 1998, and Russia) are sold every year three million cars and about two and a half million motorcycles of Suzuki brand. 

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