The ruble collapsed: how and when will increase the price of cars?

9 August 2018

Guessing on a coffee thick

Yesterday, the ruble has updated the local minima on the background information on the preparation of new U.S. sanctions against Russia, the Russian currency sank thoroughly. Thursday, August 9, trading on the Forex market also acrylis for the ruble in the red zone. The dollar exceeded 66 rubles, the Euro broke the bar in 77 rubles. Such high values of these currencies did not reach 2016. It is unknown how the market will behave in the near future, so to build far-reaching forecasts impossible. However, you can try to imagine how will change the prices of new cars.

Much more expensive car?

A clear opinion regarding the coming trends in the prices of new cars there. In recent years, manufacturers have gradually raised the price tags. If the ruble will continue to fall, it is unlikely the company will change rates on an emergency basis.

Car brands are the most likely in the consumer market. Suffice it to recall the height of the crisis in 2014: at the time, as in electronics stores, the price tags could vary several times a day (and this is for goods that were in stock), it stores for a long time I sold cars at the old price.

In the period from 2015 to 2018, when the Russian currency continued to be volatile, the mission of the automotive companies also in no hurry to follow every leap year. The experts paid attention that in certain periods of time manufacturers clearly traded in "a minus": the difference between the price of a particular model in Russia and abroad could be impressive. This situation, in which the Russian price tag was much lower than in Europe, repeated more than once.

While much depends on the Assembly and the degree of localization. Those cars which are directly imported from other countries, should appreciate in the first place. However, in the TOP 20 most popular Russian models are mostly only cars produced in Russia.

When to expect new jump of the prices?

Since automotive companies typically do not lend themselves to short-term market fluctuations, in the near future they will only watch the developments and to develop tactics. A lot will depend on the further behavior of the Russian currency. If it does not continue to fall, the new price list may appear few weeks or even months. In that case, if the crisis is just beginning, the behavior of market participants will not undertake to predict even George Soros.