Harley lost to the Austrian KTM sales, but not income

14 June 2019

Austrian motorcycle brand KTM ahead in the global market Harley-Davidson

Accomplished – successfully developing in recent years, the Austrian motorcycle brand KTM (founded in 1934) ahead of the same cult motobrend Harley-Davidson (founded in 1903) in global sales!

Brand new KTM supermoto 690 SMC R

According to the data for the year 2018, the Austrians sold for 35 thousand motorcycles more than Americans – although still unimaginably far beyond the world's leading three Japanese motorenbau. For example, Honda (founded in 1948) had sold worldwide, 20 million motorcycle technology, followed in second place by Yamaha (founded in 1887, the production of motorcycles in 1954) with about 5.4 million units sold motorcycles and Kawasaki (founded in 1896, production of motorcycles since 1952). So that the most massive non-Japanese motorcycle brand in the world today – it is KTM.

Superuniversality Enduro KTM 690 ENDURO R

However, the cult status of the brand is also something that is so for profit Harley Davidson was ahead of the Austrians in three times, earning $1.75 billion!

Newest electric minicycle KTM SX-E 5

However, KTM is also ambitious and thinks by 2022 intends to release 400 thousand motorcycles (pictured on the splash screen – recently shown at the exhibition EICMA in Milan Enduro KTM 790 ADVENTURE and KTM ADVENTURE R 790), and that should raise the profitability of the Austrian manufacturer.

PS Frankly, against the total fascination of the world automobile industry mobility and autonomy for the future of the world Motorola I personally seem to be in quite dark colours, rather the colours of the desert where most likely sooner or later "two-wheeled horses" with the engine and expelled from the city streets and other trails. However, despite the approach "Harley" in the "train" still there is a feeling that the song by the legendary V-twins "Harley" as eternal as the movement itself.

The product line of Harley-Davidson 2019 model year

The first serial electric bike LiveWire from Harley-Davidson will go on sale from August 2019 at a price of $29 799 (it's at home in the US), and our market is the "train" will pull all 2.5 million rubles. However, the famous pulsating roar of V-Twin its owner will be deprived forever...

In early 2019, Harley-Davidson has stunned his fans statement about the issue in the years 2020-2022 already quite extravagant for the company from Milwaukee light "trains" – utilitarian scooter, 

elektronikov and, in General, e-bikes! As they say – where the world is heading?!