Tesla Model 3 is the most viable electric car in the world

19 July 2018

The profitability Model 3 exceeds 30 %

The losses Tesla is constantly growing: for the first quarter of 2018, it lost $710 million, which was a record. Experts are looking for reasons that the company was struggling with production of the electric car Tesla Model 3, which initially claimed the mass, however, the achievement of the planned rate of production was repeatedly postponed. But can Tesla become profitable even with the accelerated production of the Model 3? American experts tried to answer this question.

Tesla Model 3 has become the most affordable electric car company. Starting price — $35 000. And this is without government subsidies of $7 500. This fact questioned that Tesla will be able to make a "Three." Yes, it is clearly visible traces of saving: the salon is made in a deliberately minimalist style for cheaper, and the power and cruising range reduced relative to the Model S. At the same time, in Model 3 we use the advanced NiMH batteries, size 2170, the system's Autopilot and a bunch of other electronics.

To understand the situation, tried engineering research and consulting firm Munro & Associates. She bought one Tesla Model 3, fully disassembled, and then calculated the cost of each component. The company does not disclose all the secrets, in particular, the method of evaluation of individual parts (the price for the producer and the market price of spare parts can vary significantly). However, in U.S. studies Munro & Associates are successful, otherwise she probably would have existed: a report for Model 3 is $87 000, so cheap can not say. Such documents are mainly aimed at investors who want to know exactly in which product to invest.

Since research results are not published in the public domain, to put all the arguments Munro & Associates on the shelves is not possible. But it is known that the estimated profitability of Tesla Model 3 is greater than 30 %. Even by the standards of conventional cars with internal combustion engines this is an extraordinary figure, and even by the standards of electric vehicles on the market there is no analogue.

The secret of such a high margins Model 3 lies in the economy. For example, cabin rear view mirror of the electric car costs $of 29.48, while the BMW i3 it is estimated at $93,46, and the Chevrolet Bolt — at $164,83.

At the same time, sandy Munro (Sandy Munro), founder of Munro & Associates, stated that the key components are made at a very high level. The same battery 2170 consists of a traction battery, show the best parameters in energy density on the market. And most of all Eulogy of Mr. Munro singing electronic boards: it is admitted that such a tightly arranged and well-designed electronics electronics applies only to computers, while in other modern cars use a much more simple Board and production methods.

Note that for the calculations we used one of the first instances of the Tesla Model 3, and they were not $35 000: the company has still not started to produce cars in the basic version, so that customers are forced to overpay for more expensive equipment. And the law of profitability in the automotive industry is very simple: it is much more profitable to sell cars in wealthy performance, than the basic. This means that the conditional Tesla Model 3 for $35 000 will not be able to show a profit of more than 30 %. However, even in this case, the manufacturer will earn not less than 10 % (sandy Munro said about double-digit gains, so that it can be higher).

We should pay attention to the fact that sandy Munro is not a fan of Tesla. In an earlier review, Tesla Model 3, he scolded an electric car for the terrible Assembly, and in General was skeptical. But then he praised the driving characteristics, and now praised the developers for the ability to make a relatively inexpensive cost-effective electric car.

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