Tesla Model 3 inhibits the US market for their exports

9 April 2019

The growth rate of the U.S. PEV market has slowed down due to Tesla Model 3 in Europe

Last month in the US there were about 27.6 thousand PEV, which is 5% higher than the same period of the previous year, the share of segment total car market reached 1.8%, compared with 1.6% a year earlier. During the quarter, PEV sales amounted to 61.2 thousand

This slowdown is due to the fact that the company Tesla Inc. focused on export of the electric car Model 3. As well as the sales of this model in the US directly affects the overall dynamics of such a dependent of the brand Tesla PEV market, the deficit (amazing but true) this model in America is slowing down and growth in the segment of electric vehicles and hybrids in the local market.

At the same time, whereas Model 3 continues its triumphant growth (10 175 units in March and 22 425 units per quarter), her older (size and age) counterparts as the Model S, whose register dropped by 33% to 2275 units (6-e a place in the market in March) and Model X (-23% to 2175 units, 4-th place) is clearly losing ground in the homeland and, especially, in foreign markets, where their sales have fallen by half. So that their replacement or at least a deep restyling for Tesla Inc. have become imperative.

If you look at the competitors of the Tesla, the Chevrolet Bolt is back to 3rd place due to the implementation of 2166 units, and the Toyota Prius Prime (1820 units) took it back from the PHEV the Honda Clarity (1311 units) the status of a bestselling sub-segment PHEV.

The PEV market has also happened a couple of events that deserve mention. So, the VW e-Golf showed the best result on registrations 2015 581 units, which allowed him to climb six spots to #14, while the Mitsubishi Outlander PHEV has risen three places to #15. The Japanese SUV is not yet in the Top 10, obviously also because of addiction Mitsubishi to more profitable European market.

As for the rating of producers, the share of Tesla now accounts for 49% of the U.S. market PEV (year the share increased by 2%), while the Chevrolet is 11% (+ 1%) ranked second, and Toyota (7%) is entrenched in last place on the podium, ahead of Honda with its 6% (-1%) and BMW with the 5%.

Due to the slow sales of the Tesla Model 3, the bestsellers of the category "family sedan" has got a significant advantage, sending Tesla only on the 7th place, but despite this, the singer still retains the title of "bestseller" in the midsize Premium category, leaving behind such a rival as the Mercedes C-Class with its 15 002 units.

Thus, for Model 3 will require a new, more budget version of SR that the model was able to achieve rate of sales of competitors (Camry and Co.).

As for the large segment of the premium-class models, the Tesla Model S fully experiencing the effect of "cannibalization" from the Model 3, falling by a third in sales and after retiring from his regular 3-to 4-E.

Sales of the flagship Tesla will be able to return to its normal level only when the market will expect the updated model.

As for electrocreaser Model X, the situation is even worse, as the Tesla brand is not even ranked in the Top 10 in the category of large premium SUVs.