Tesla Model 3 has become the most popular car in the class

Tesla Model 3 has become the most popular car in the class

Tesla Model 3 has become the most popular car in the class

7 June 2018


Left behind even BMW 3 Series


author

Alexander Sharonov, photo by Tesla

The "Tesla" a lot of problems, but the company finds reasons for optimism. Now she said that its electric car Model 3 became the most popular car in its segment in the United States. This takes into account not only a fairly narrow class of environmentally friendly cars, and all the sedans of the initial premium.

American company Tesla Model 3 compares the most formidable representatives of the class: the BMW 3 Series, Mercedes-Benz C-Class, Audi A4 and Lexus IS. According to the published "Tesla" to the schedule, the share of electric cars increased from 3 % in November 2017, to nearly 30 percent in may 2018.

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Thus from the appearance of the electric competitor suffered most of all sedan the BMW 3 Series. The former leader of the class until recently, occupied about 45% of the market, but now its share is down to 15 %. While the Bavarian car skipped ahead even of Mercedes-Benz C-Class and Audi A4.

A curious fact: while the demand for BMW drastically reduced, the share of other players remains stable. A year ago during the start of the build Model 3 Tesla CEO Elon Musk (Elon Musk) stated that the BMW 3 Series, the novelty will bite off a significant portion of the market. It turns out, the forecast of a billionaire turned out to be prophetic?

the Problems with production of the Tesla Model 3

But how "Tesla" managed to press competitors if for almost a year, the company is unable to establish production Model 3 and is constantly faced with problems? Previously, Musk has repeatedly promised to reach the level of build 5,000 cars a week, but the timing of achieving this goal are transferred every month.

However, at the meeting with employees of Tesla, which was held in late may, the head of the company said that the Assembly line out of 500 vehicles per day (or 3 500 a week). While Elon Musk has confirmed plans to increase production to 5,000 cars per week by the end of the current quarter. The company remained only three weeks to achieve this goal.

According to the Mask, two weeks ago, the producers managed to solve two problems associated with robotic Assembly of the battery and the chassis of the Tesla Model 3. If you consider that until these changes have produced a total of 2,000 cars a week, and now 3 500, then the expected exit level of 5 000 a week really is a matter of time. High probability that the voiced Mask time will be lost, but it is unlikely that another modernization of the production line will be delayed more than two months.

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