Elektromobil – Yes, Yes, Yes! Diesel engine – no, no, no!

20 August 2018

The German PEV market in July rose by 31%, and diesel fell by 11%

In July in Germany, the market volume of passenger PEV increased by 31% to 5617 units, while pure electric vehicles (BEV) grew faster (+39%) than a PHEV (+28%). From the beginning of 2018 BEV reached a 1% market share, and PHEV, respectively, also increased its share to 1%, bringing the total share of PEV on the German car market was 2%.

Diesel became a pariah in Germany and Western Europe
However, the most interesting intrigue in the German market today is the downward trend of sales of diesel cars, which showed a decline in July by 11%, resulting in diesel currently occupies only 32% of the German market against 38.7% in 2017 and historically the maximum share of 48.1% in 2012, matching the figures of the share of diesel in the early 2000s. Extrapolation of the rate of decline in sales of diesel cars allows you to name the date "collapse" of this segment of the automobile market around the winter of 2022/23 years. However, for the countries of Western Europe is not the strongest decrease. For example, in Norway the share of diesel cars fell from 75.7% in 2011 to 23.1% in 2017 and continues to decline no less rapidly, so to "zero" this segment of the local market can get for winter 2021/22 years, i.e. about a year before the German. It should be noted that, in General, for Western Europe the market for diesel passenger cars decreased from a maximum value to 55.7% in 2011 to 44.4% in 2017, falling particularly hard in the last two years.

the July rating of the big changes brought

ЭлектроMPV 225xe BMW Active Tourer i-Performance

In the ranking of the July bestsellers, BMW won another victory, this time thanks to the model 225xe Active Tourer, which with registrations to 594 units (2065 units in 7 months and a market share of 5%) delivered its second monthly record in a row. So, who said that the family MPV is no longer listed?

Electric car Kia Soul EV

Electric Kia Soul EV and the Smart Fortwo ED is back in the top five best-selling books,

Electric car smart Fortwo Electric Drive Coupe Ushuaia Limited Edition  2018

but the most impressive in July became the first month of registrations of new hybrid Porsche Cayenne E-Hybrid, which with its 227 units immediately took the 9th place.

Porscher Cayenne E-Hybrid

The best PEV premium in the market, and second best in the luxury class even began Panamera PHEV with 194 completed copies.

Porsche Panamera S E-Hybrid

This may mean that the brand Porsche finally solved the problem with the capacity of batteries and creates a very promising preconditions for entering the market all-electric crossover Taycan BEV.

Porsche Cross Mission E Turismo (prototype electrocreaser Porsche)

Electric Porsche Taycan BEV  2020MY

Sooner or later the problem of the battery's capacity needed to be resolved, because without that success Taycan is very questionable. Subject to the decision of the battery of the Porsche, would be worth to just think about the "electrotechno", unless of course they want to avoid the "black hole of demand" in the style of Tesla...

Rechargeable hybrid Volkswagen Golf GTE 

For many years the German PEV market has been known for constantly changing favorites, but this July has deviated from this tradition, showing only a small change in the Top 20. So, the main news set hybrids 225xe BMW Active Tourer and VW Golf GTE, leaped three places to the top, respectively, on the 6-th and 7-th place. The result MPV BMW, has now become the best-selling PHEV in the German market.

Hybrid crossover Mercedes-Benz GLC350e

Another change occurred on the 15th position with domestic hybrid Mercedes-Benz GLC350e, surpassed imported American Tesla Model S.

Tesla in Germany will devour itself?
Brand Tesla showed in July no good, as its flagship Model S electric car revealed in this month the lowest score (-50% to 51 units.) since January. This means that the budget Model 3 (probably the main competitor Porsche Taycan BEV) already begins to cast its "ominous shadow" on the German market. It is characteristic that electrocreaser Model X July also fell 43% to 44 units, which is saying a lot...

The Electric Tesla Model S

Germany has always been unfavorable market for promotion too chic American brand Tesla that mirror is similar to the situation with compact electric car BMW i3 in the US market, where it is believed that: "a Small luxury car?! And this actually exists in nature?".

Electric car BMW i3

However, the moment of truth is coming, because electric cars German brands closer and closer to mass production, so it will be interesting to see the impact they will have as the full-size Model S and especially in the sale of electrocreaser Model X.

Electrocreaser Tesla Model X

You can easily predict that the Model S will experience the greatest pressure, because in addition to competition from its German counterparts, it will have to withstand and the effect of "internal cannibalism" by the more compact and cheaper sibling Model 3.

The Electric Car Tesla Model 3

BMW topped the July Top 20 brands



In the ranking of the Top 20 brands for July there is a new leader – BMW with a share of 17% (+1%), which surpassed the Volkswagen with its share of 16% (+1%), while No. 3 – Smart with a share of 11% (-1%) is forced to watch as he is approached by the 4-th issue – Kia, reached a share of 10%, including at the expense of the 2nd place of the electric model Soul EV (423 units. and 6% of the market).

Electric Car Renault Zoe

By the way, the leading for 7 months Renault Zoe (3011 units and 8% of the market) in July showed only 5-th result with 320 units Place from the 2nd to the 4th equals 7 percent of shares, showed, respectively, the VW e-Golf (2872 units and 311 units in July), BMW i3 (2871 units and 422 units) and the Smart Fortwo ED (2720 units and 387 units).

Electric car Volkswagen e-Golf

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