VAZ without warning raise prices on 1 August

1 August 2019

The entire line of models LADA suddenly rose from 1 August

Alexander Klimov, photo by the author

The website Lada.online announced today about the sudden (without notice and the press release) increased by AVTOVAZ since August 1, 2019 recommended retail prices for all models of LADA brand. This year it was the third massive increase in prices for LADA vehicles. So, most rose model Vesta at ₽to 7000 rubles., then recently slightly upgraded model Largus – at ₽to 6000 rubles., and the most popular Lada Granta and Lada 4x4 and Lada XRAY added to the price of the average ₽to 5000 rubles.

The website Lada.online gives a table with the new prices of the LADA line with 01.08.2019

If at the beginning of the year the reason for the price increase is called the rate increase of VAT from 18% to 20%, in Yule – with the growing inflation. Separately recorded, "natural" price increase the updated collection LADA Largus models LADA Vesta Cross.

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By the way, last year, the company also raised prices 4 times in this order: in January – 2-3%; in may – 1-2%; in September the new LADA 4x4 became more expensive by an average of 2.3%; in October – models LADA Vesta and Lada Largus production rose by about 2%.

Still be able to break into the showrooms LADA, so as a cheaper alternative when buying a new car in the Russian market is actually vanishingly small

PS Obviously the marketing of AVTOVAZ quickly reviewed the results of the just ended July (they will be officially released in about a week) and realized that the "bad bargain" because the market is quietly swallowed by the July price increase and this has not led to a decline in sales. Well, in terms of "budgetisation" of the domestic market and extend state subsidies for credit programs "First car" and "Family car" for the second half of the volume of a long way RUB 10 billion by lowering the upper limit of the price of a new car to ₽1 million rubles, the main beneficiary can afford to redistribute some of the financial pie in their favor without the threat of a collapse in sales. If possible, why not? Naturally clients such impudence a major player in the automotive market strongly is not pleasant, but as they say the battle at the gate hangs.