Can the FAW group to revive the most prestigious brand of China?

4 November 2018

The FAW group has set out its plan to revive the Hongqi brand

A leading Chinese automobile company FAW Group Corp. presented a plan for the revival belonging to it premium brand Hongqi (pronounced Hong Tze, and indicates a Red Flag or Red flag), focusing on R & D development and sales of battery electric vehicles, electric cars with hydrogen fuel cells and unmanned technologies. Rhetorical question – is it possible this ambitious goal?

The first Hongqi car, the prototype of main entrance Faeton model CA72-1E American style appeared in 1958, became a symbol of "rising from knees" China

The oldest automaker China FAW group, released its first car brand Hongqi in 1958.

From the 1960s to the early 1990s, Chinese leaders travel on such conservative limousines Hongqi CA770 model, production of which ended in 1991 (according to some such machines continued to use until 1998)

Originally it was a brand for limousines destined for the top leadership of the PRC and government agencies.

Since the mid-1980s and until the late 2000's the brand Hongqi offered medium-level genomenet China and more democratic model based on the Audi 200 license (photo version 2007 – Hongqi Xin Ming Shi 1.8 L Olimpic Star) 

In the mid-1980s and appeared more "democratic" models sedan brand Hongqi under license of Volkswagen Audi Group, and in the 1990s, and licensed Lincoln of Ford Motor.jpg">

A full-sized sedan of business-class Hongqi H7 is from 2012 and at the Beijing show in April 2018 was represented by its restyled option including the hybrid version of the H7 PHEV

The "democratic" today, the model is Hongqi H5 on the Mazda Mazda 6 Atenza, is available from the beginning of 2018 at the price of from ¥149 thousand  

H7 full-size sedan and compact sedan H5, and their total sales remain small. During the first three quarters of this year sales of Hongqi amounted to 19.7 million vehicles, although this growth is 6.7 times (mainly due to the compact H5).

For many years a premium brand Hongqi, together with two massive brands – Besturn and Xiali, FAW actually subsidized, the amount received from SP with such giants in the production of passenger cars as the companies of the Volkswagen Group, Toyota Motor Corp.