Ravon again steers

20 September 2019

Before the end of this year the Uzbek Ravon intends to sell 7000 cars

Today the hotel "Mona" in the Moscow suburb of Lobnya was a representative dealer conference and slide  brand Ravon dedicated to the return of the Uzbek brand on the Russian market, which was also attended by journalists popular media.

Recall that the Uzbek automotive the company "Uzavtosanoat" vykopal at the end of last year the share of American General Motors in a joint venture GM Uzbekistan and renamed it "Uzavtodor", and produced in parallel with them machines under export budget brand Ravon on domestic market cars are still marketed as Chevrolet. 

At a press conference for the media was attended by the General Director of "Uzavtotrans" Sarwar Kadyrov, General Director of OOO "Uzavtodor  CIS" Muhsinan Rakhimov, managing Director of JSC "UzAuto Motors" Alexander Sakhapov and the head of Department of development of sales, after-sales service and export of the components of JSC "UzAuto", Shukhrat Mirsaatov.

They spoke about the strategy Ravon development in Russia, including, in particular, the creation of two equitable distributors: "Uzavtotrans" with an office in the capital, which will be responsible for implementing in the southern and Central parts of the country,and "Uzavtodor the CIS", responsible for the markets of Ural, Volga region and Siberia. Hubs with warehouses cars and spare parts organized in Moscow and Sterlitamak. So stock in Sterlitamak already stored necessary for warranty support vehicles nomenclature of spare parts. 

At the ceremony of restarting the brand Ravon, leading the ceremony, Anna Semenovich was introduced to dealers and journalists with racing team Ravon Racing Team

Today formed a network of 45 dealers (most of them worked with the Uzbek brand and earlier), which until the end of the year will recover to 90 dealers – the amount that Ravon had to leave our market. In the longer term called to grow the network to 150 dealers. With a number of banks are now negotiating the creation of client loan programs.

General Director of "Uzavtotrans" Sarwar Kadyrov, and CEO "Uzavtodor  CIS" Muhsinan Rakhimov, solemnly cut the red ribbon during the Ceremony restart the brand Ravon in Russia 

The General Director of "Uzavtotrans" Sarwar Kadyrov announced that the brand Ravon in Russia ambitious plans. Thus, the company wants to enter Russia before the end of this year no less than 11 thousand cars and implement them from 7 to 8 thousand today to Russia delivered 80 cars Ravon of which a dozen have already been implemented. Distributors guarantee that the cars will be in stock in the desired quantity.
Well, next year a sales plan is not less than 34 thousand Sarwar Kadyrov said: "In 2020 we plan to increase the brand's share Ravon on the Russian market to 2%. Herewith our competitive advantages have to be cost, quality, and availability of cars as well as service and after-sales service". needless to say, the plans are very ambitious, because by the end of this year, in fact, was only a quarter, but in the next 2020 monthly it will be necessary to implement the average for 2,8 thousand cars.

However, this is not the limit, as the government of Uzbekistan this summer has put before "Uzavtodor" the task of bringing in exports by 2023, to 100 thousand cars, of course, that most of them should be implemented on the Russian market.

Compact sedan Ravon R3 Nexia will go to us with the Kazakhstan plant "Saryarkaavtoprom" in Kostanai

About the possibility of Russian Assembly models Ravon managing Director of JSC "UzAuto Motors" Alexander Sakhapov answered quite evasively: "building on the positive experience of Kazakhstan, we consider the possibility of organizing Assembly production in Russia. The negotiations on this issue are now in the active stage, and I think that by the end of the year we will announce their results" did not confirm directly that the most likely partner will Circassian Derways Assembly plant Motors.

Head of sales development JSC "UzAuto", Shukhrat Mirsaatov said, "currently there is an active work on expanding the model range up to 7-8 cars by 2022. The model will be produced on a single platform, the implementation of which we are pursuing with our closest partner. Not only would it be advantageous for manufacturers, distributors and dealers, but also allow to improve the quality of products."

Accordingly, according to analysts, it can be assumed that this is a new global platform GM GEM (Global Emerging Markets), which are already available for China and South America next generation models such as the Chevrolet Onyx and Tracker. In any case, the crossover Tracker has all chances to get into Russia, as at the end of this year, the plant in Asaka expands production of this model, which last year gathered at the SKD scheme in Tashkent, but now have turned this process in connection with the transfer on primary production. It is possible that this crossover will sell in Russia, too, under the brand name of Ravon.

City hatchback Ravon R2 (Chevrolet Spark) are only available with automatic transmission, a mid-size sedan R4 (Kobalt Chevrolet) was presented in a version for DPS 

What Ravon is back on the Russian market today? In principle, with the former model with a ruler as before, however, received as standard equipment the emergency alert system ERA-GLONASS and the outdated top models Gentra. With this well-known model on the market, updated price tag: so sitikar Ravon R2 (segment A) with a 1.2-liter 85-horsepower engine and 4-speed automatic transmission is estimated at ₽646-697 thousand Compact sedan Ravon Nexia R3 (segment b) 1.5-liter 106-horsepower engine and manual is ₽670-697 thousand, and 6-speed automatic gearbox raises the price of its up to ₽734-748 thousand Well, and while performing the role of a top model sedan Ravon: R4 (a segment) with the same technical stuffing, that Nexia R3, please ₽678-702 thousand in the version with manual transmission and ₽743-756 thousand "automatic". In General this corresponds to the price of the basic version of sedan LADA Vesta (₽607-856 thousand, except for more expensive modifications of the Cross and Sport).

Two models, R2 and R4 are imported into Russia from the head of the plant "Uzavtodor" in Uzbek Asaka, but R3 Nexia we will go to Kazakhstan factory "Saryarkaavtoprom" in Kostanai, where it "screwdriver" Assembly has been underway for two years. Although Nexia assembled in Kazakhstan were originally intended for the domestic market, but combines this neighboring country and Russia of a common customs space (ETS), makes it possible to win logistics and taxes for deliveries in our country.

PS For my own information dealer network Ravon, who was in "sleep mode" and forced seller of cars of different Chinese brands, for a long time waiting for the return of a fairly popular brand, so as an alternative of the automobile brands in the budget sector in the current situation is not enough, while Chinese brands have concentrated mainly on chassis and more upscale crossovers. On the market are niches for urban subcompact hatchbacks (R2), fleet sales taxi and carcharhinoid firms (R3 Nexia), as well as alternative family sedans LADA (R4). But... still, I think that the fundamental point for Ravon-a is not even a quality issue, namely that pricing policy that is tailored to more than major sales plans should be as flexible as possible, including "delicious" proposals for loans and leases. It is quite logical there would be a development build advanced models Ravon now mothballed GM plant in the St. Petersburg suburb of Shushary. However, the company "Uzavtodor" now, any legal (but not technological) relationship to GM has not, so it is unlikely that Americans will go to the provision of its production areas are actually third-party manufacturer for them – most likely, the factory had already be sold to another manufacturer. However, it can still happen....