Updated line of motor oils Mobil 1
20 June 2017
ExxonMobil has introduced to the Russian market an updated line of full synthetic motor oil Mobil 1TM.
· ExxonMobil has carried out a preference survey of car owners, the results of which the updated line of motor oils Mobil 1TM.
· All the products are divided into categories in accordance with the characteristics.
· There is a new engine oil, renewed the formula of some of the already known products.
· Changed design of the front label.
In April 2017, the company ExxonMobil has introduced to the Russian market an updated line of full synthetic motor oils Mobil 1TM. The changes affected not only the appearance of cans, but the range.
The results of their research became the basis for global changes in the approach to the organization of the product line. Within two years the company studied the preferences of car owners aged 22 to 65 years. Participants answered questions about the design of labels and presentation of information about products.
It turned out that many Russian consumers face difficulties in identifying the correct engine oil. Number of products with different viscosity grade and the information on the front label in English greatly complicates the choice.
product Category
We've divided the products into four categories to motorists was easier to pick up motor oil. Each category offers products with a certain set of characteristics.
1. "Protection system for purification of exhaust gases/fuel Economy": Mobil 1TM x2 ESP 0W-20, Mobil 1TM ESP 0W-30, Mobil 1TM ESP Formula 5W-30 – have improved performance such as reduced fuel consumption, protection of the particulate filters, protection in start-stop operation and reduced environmental impact.
2. "Protection and increase the oil change interval": Mobil 1TM FS 0W-40, Mobil 1TM FS 5W-30 provides protection and engine cleanliness at extended oil changing intervals up to 15 000 km[1] even during operation of the vehicle in demanding driving conditions in a wide temperature range.
[1] Always refer to the user manual of the car to Refine the recommended oil change intervals.
3. "the Engine runs like new": Mobil 1TM 0W-20, Mobil 1TM x1 5W-30 protect the engine and ensure its purity over a wide temperature range.
4. "For cars with mileage over 100 000 km": Mobil 1TM FS x1 5W-40, Mobil 1TM FS x1 5W-50 – clean the engines of cars with high mileage from sludge and help prevent the formation of deposits in the future life.
How has range
The requirements of automakers for use of engine oils changing. To oil under the Mobil 1 brandTM consistent with contemporary standards, the company ExxonMobil has updated the formula of some products. Now, instead of Mobil 1TM 0W-40 Mobil 1 is availableTM FS 0W-40 instead of Mobil 1TM 5W-50 –Mobil 1TM FS x1 5W-50.
discontinued products Mobil 1TM 10W-60 and Mobil 1TM Fuel Economy 0W-30.
The line includes three new engine oil:
Mobil 1TM x2 ESP 0W-20 is a high-performance engine oil of the latest generation provides fuel savings up to 4% [1]. In spite of a reduced viscosity [2], it protects the engine and reduces the negative impact on the environment. The new product complies with the requirements of the premium and exceeds the requirements established for earlier products viscosity grade 0W-20.
Mobil 1TM ESP 0W-30 that can reduce the impact on the environment and to save fuel.
Mobil 1TM FS 5W-30 – product for use in extended oil change interval up to 15,000 km [3], even in extreme conditions. When using irregular fuel quality [4].
[1] fuel Economy up to 4% provided due to the transition from using a motor oil with high viscosity, such as Mobil 1TM ESP Formula 5W-30, to the product viscosity grade 0W-20. Fuel consumption depends on the vehicle, type of tire, ambient temperature, atmospheric pressure, driving conditions and the viscosity grade motor oil poured into your engine.
[2] Engine oil viscosity (SAE 0W-20)
[3] Always check with the user manual of the car to Refine the recommended oil change intervals.
[4] the performance was compared during the industry standard tests with the use of special fuels, contributing to the formation of sludge.
note: during the transitional period, products from the old line can still be found on shelves until they are completely sold out. To cover products from a new line of stickered.
To pick up Mobil 1TM, fully meet the requirements and condition of the engine, on our the website.
New label designs
According to the study, 57% of consumers do not believe that sufficient knowledge of the English language to properly choose a motor oil according to the information on the front labels.
The updated labels will help motorists to easily navigate the benefits of Mobil 1 productsTM.
On the new front label you will find:
The information on the label on the back of the canister contains a list of additional precautions when using the product.
Cans products Mobil 1TM as before, silver color with original handle.
Find out how to look updated labels at.
About Mobil 1TM:
With any engine oil to Mobil 1TM the engine runs like new. Products Mobil 1TM created on the basis of the composition of synthetic base oils with the highest performance level and the carefully balanced additive package. Adhering to the approach to the balanced composition of motor oils, the Mobil 1 teamTM creates high-performance lubricants that help protect the engine from negative consequences of use: wear, deposits – due to the oxidative stability and preservation characteristics under conditions of extremely high temperatures.
Our engine oil protects the engine in a wide temperature range and provide easy cold starting. Contribute to the preservation of the purity of the engine and help prevent the formation of harmful deposits on engine parts.
Engine oil Mobil 1TM tested in laboratories, on normal roads and on race tracks - in the most difficult and extreme conditions, thereby ensuring the continuous development of innovative products, the efficiency of which exceeds all expectations.
Four times the Mobil 1 brandTM received an award "product of the year" as the best motor oil, according to Russian consumers. For the first time, the Mobil 1 brand TM was the winner of the award in 2012 when the category was established.
Additional information is available at mobiloil.com.ru on the official page on Facebook http://www.facebook.com/mobil1russia Vkontakte http://vk.com/mobilrussia.
About company ExxonMobil Fuels & Lubricants
ExxonMobil Fuels, Lubricants & Specialties Marketing is a leading supplier of petroleum products, finished lubricants, asphalt and specialty products, as well as one of the world's largest suppliers of basic components for lubricants.
The logos of ExxonMobil, Exxon, Esso, Mobil, Mobil 1, and the brand name units are registered trademarks of Exxon Mobil Corporation or one of its subsidiaries.
advertising
.
|
|
|
Element was not found.