Mitsubishi in 2018 stepped in Russia to step up

23 January 2019

President of LLC MMC Rus Mr. Osamu iwaba the stated continuous 2-year growth

At the annual closing conference of the official distributor of Mitsubishi cars in Russia – the company "MMC Rus" was summed up in 2018, and presents development plans for the year 2019.

Thus, from January to December of 2018, only 45 were sold 390 cars of the brand Mitsubishi, which is more than 86% (3rd in the market on dynamics) exceeds the result of the 2017 24 325 units of the Company "MMC Rus" showed the third increase in absolute numbers (+21 066 units) and the impressive dynamics of growth, increasing at the end of the year its market share from 1.5% to 2.5%, which was 2 m result (+1,0%) on the market.
Each of the models Mitsubishi is a leader in their segments, which confirms the correctness of the chosen product and marketing strategies. 

So, the final leading place in the top three traditionally had on a mid-size crossover SUV Mitsubishi Outlander (24 511 units), 

in second place – frame full-size SUV Pajero Sport (9492 units) and the third – the compact crossover ASX (4815 units).

Sales of the new crossover Eclipse Cross grown steadily each month since the introduction of the model in the Russian market in April 2018, which indicates a great potential of new products. Just from April to December were sold 2962 these crossovers.

The main objectives for 2019, the company "MMC Rus" considers the update of the dealer network (only 107 DC) in accordance with the new standards of the brand and the launch of the redesigned pickup truck L200and the development of new customer support programs to promote sales. 

For example, the program Diamont Sagas provided in 2018 the sale of 2675 vehicles (+50% by 2017), helped to attract 100 new partners (+25%), as of July 2015, when began the history of the program Diamont Car it was sold 6273 cars. This program is for certified pre-owned include trade-in service, an additional 12 month warranty, hour roadside assistance, special lending rate from the "MC Bank Rus".
 
When in 2018 the new standards were re-issued two motor show, in 2019 under the new brand standards will be re-issued for more than 40 authorized dealerships, in addition, will be open 5 new dealerships.

Major debut, the all – new pickup truck Mitsubishi L200, will be held in March, and in April will become known detailed technical specifications and retail price. The Russian market will be one of the first in the world, where it will run a new truck, the world premiere of which took place in November last year. This is a strategically important model for the company. In 2018 the legendary pickup L200 celebrated its 40th anniversary. The new L200 is produced in the factory in Laem Chabang (Laem Chabang) under the control of MMTh, the official producer and distributor of Mitsubishi cars in Thailand.


  President and Chief Executive Director of MMC Rus, Mr. Osamu of Iwaba said: "against the backdrop of slowing growth in the Russian automotive market, we expect that in 2019 our positive dynamics will continue. 

Therefore, following long-term brand strategy, the company will continue to implement its ambitious plans for the return of Mitsubishi Motors in the leading position. As target sales by 2019 we declare more than 50 000 new cars (+10% to the actual result of 2018), which will take a 2.5% share of the passenger car market in Russia. Over the past two years we have made a significant leap, now it's time to set realistic goals and pragmatic to go to implement them, despite the obvious difficulties." The program Diamont Car, for example, sales should increase by 12% to 3,000 cars..