A Chinese court has acknowledged that Jaguar Land Rover robbed the local

A Chinese court has acknowledged that Jaguar Land Rover robbed the local

A Chinese court has acknowledged that Jaguar Land Rover robbed the local

26 March 2019


A Chinese court for the first time acknowledged the plagiarism, which gives hope for a paradigm shift the development of the whole industry of China


author

Alexander Klimov, photos JMC and autohome.com.cn


 British-Indian company Jaguar Land Rover said it won a case in a Chinese court against a local automaker Jiangling Motors Corp. in respect of plagiarism in the production of SUVs, copying the design of the Range Rover Evoque.
landwind_x7.jpg

The main accused "mohamedally" crossover Landwing X7 sample 2015 

The court of the Beijing Chaoyang district announced Friday that the crossover Landwind X7 (nelitsenzionnuyu copy of the Range Rover Evoque, released the Chinese company Jiangling Motor Holding), despite the upgrade in 2018, saves five unique characteristics copied directly from the model JLR, which caused financial and reputational damage.
Lanwing-X7_2017.jpg

Landwing X7 not helped by a redesign in 2018

The court ruled that all sales, production and marketing of car Landwind X7 should be terminated immediately, and Jaguar Land Rover will receive financial compensation.
RR-Evoque_1.jpg

The Chinese court considered that the similarities of the Chinese copies with the British Range Rover Evoque too many

Indeed, both SUVs are similar even when viewed with the naked eye, so they have similar form drop-down roofline and tapering rear side Windows, as well as podshtampovki on the side panels are almost identical taillights and a distinctive design line.
Lanwing-X7_2017_2.jpg

View of the Landwing X7 rear MY2018

  the Process lasted long enough, because the largest automaker in the UK has filed a lawsuit against Jiangling in 2015 (the prototype was marred in the fall of 2014 at the motor show in Guangzhou). Then firm JMH has expressed regret for not being able to stop the release of "questionable" models.
RR-Evoque_2.jpg

And still resemblance to the original Range Rover Evoque left too much

Despite the widespread and often blatant copying, the world's automakers, as a rule, do not take legal action in China, because I think that the chances of winning over the local companies is small due to the biased attitudes of local Chinese judges.
Lanwing-X7_2017_salon.jpg

The interior of the Landwing X7 MY2018 already quite original, but...

RR-Evoque_salon.jpg

the resemblance to a full-blooded Briton, and felt here

In addition, litigation can be bad for marketing if the Chinese audience suddenly (not without good pumping through the local media) will think that a foreign company is bullying the "weak" Chinese competitors.
The new generation of the Range Rover Evoque will appear in the Chinese market in April 2019.
The press service of the company Jiangling has not yet published its comments on the court decision, but the fact itself makes for a midsize Chinese automakers dubious path copying successful models of foreign manufacturers. By the way, the largest local brands have already passed this stage for a long time to order the original design of its new products in European (especially Italian) designers and R & D centers.



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