Ford will eliminate in the USA all cars

26 April 2018

The Ford Motor has announced the rejection of all passenger cars in the North American market

The Ford Motor has announced that it will abandon almost all the models of cars for the North American market, if they are not crossovers. In this shocking decision is seen deja vu with the similar act by the FCA two years ago, when he eliminated without a subsequent replacement of its compact models Chrysler 200 and Dodge Dart. A motivating point here is the decline in sales of passenger cars models, Fiesta, Fusion and Taurus, the three workhorses of the line Ford, secured together in 2017, the company sales of nearly 300,000 units, Consider deeper, are there any advantages in this solution.

Despite the attractive design sportsedan Ford Taurus SHO is already attracting the same clientele

 
Maelstrom for American cars
Although speculation around the objectives of marketing of Ford Motor, is not going to replace the Fiesta, Taurus and even the Fusion, circulate for quite a long time, "hour X" was due to the announcement of a determined refusal from all three passenger models at once.

Peak sales of the sedan Ford Fusion left in 2014 

 If you look, the Fiesta and Taurus models sold last year less than 50 thousand each, while still popular Fusion a little over 200 thousand, which is significantly lower than 300 thousand at its peak in 2014.

Although Ford Fiesta SE Sedan – one of the cheapest cars on the US market, the profit to the manufacturer, it does not bring

Hot hatchback Ford Focus ST is designed for young people, but she prefers SUVs and pickups. 

For comparison, even the aging Escape crossover and Explorer last year, it sold about 300 thousand, which was the best result for the models of the current generation.

Ford Escape crossover is not the first freshness, but are sold more confident of any of the American cars

Moving from frame SUVs to crossovers, the Ford Explorer sold better and better

At the heart of these problems lies the sales growth in the U.S. SUVs. Thus, in the first quarter of 2018, it rose by 14%, while sales of passenger cars fell almost with no less speed – by 11% in the first quarter of 2018. So that a fundamental solution Ford can be seen just how ahead of the curve in market trends, which is a for cars is a real maelstrom (a giant whirlpool off the coast of Norway).

Crossovers are just more profitable

  One objective circumstance which is often neglected by public opinion, is that a large amount of sales of cars necessary, but absolutely insufficient to ensure that the company is a car manufacturer could obtain a sufficient profit after all, every sold car should bring its rate of return. That's why crossovers and dominate the automobile models in recent years – the public are willing to pay significantly more for the fact that from an engineering point of view is a version of the same car, which is not much more expensive to manufacture.

Even the presence of an electric version of the Ford Focus Electro, it seems will not save the basic car from expulsion from the market 

 And it's not just the list price – sales of passenger models, especially the medium and full-size, long time was due to the high discounts offered by dealers, which further lowered their profitability.

Ford will not miss the 300 thousands of buyers of their cars

 the Important thing is that, removing of the automobile models Fiesta, Fusion and Taurus from the market, Ford says the three hundreds of thousands of their customers, that they go on all four sides to find the right model from another manufacturer.

The Cup of oblivion, it seems like only Blowjob iconic Ford Mustang

 Rather, he hopes that these users will also be tempted with the new crossovers the Ford brand, which in the end, is not such an unreasonable expectation, especially given the strength of consumer loyalty to the brand and perhaps more high functionality, we offer pyatidverny generalists with a higher fit (i.e., crossovers) that are so popular with most American buyers. By the way, the lineup will remain the iconic Mustang and musclecar pseudocrossing Focus is Active.

In sekvenirovanie passenger line will also survive and pseudotrisomy Ford Focus Active

.