Cheri brings a premium brand Legal on the world stage

26 July 2019

The concern CHERY began the global presentation of the premium brand EXEED from Dubai airport

At the Shanghai international automobile salon 2019, the concern Chery (Qirui) Automobile Co. Ltd. staged world presentation of their newest premium sub-brand EXEED,

although the prototype Exeed TX M31T (Chery 9) type PHEV it still showed in Frankfurt in 2017.

Now on the world arena there are already production models luxury crossovers TX (Xiandao M31) and an elongated TXL (Xiandao M32), so far only in the versions with internal combustion engines. They are designed based on the technologies and platforms of the British company Jaguar Land Rover and Chery itself.

The brand name EXEED (Chinese Xingtu, and in Russian Legal) – derived from the English verb exceed, i.e., to exceed, to surpass, to beat.

The creators of the brand believe that it refers to continuous self-improvement, the pursuit of luxury and no less passionately to strive for the future, of course, light.

Accordingly, the EXEED is not afraid of obstacles and barriers, he is ready to overcome difficulties, to challenge and to conquer.

Since June of this year on the walls of international airport Dubai (UAE) placed the first advertising posters luxury crossovers TX and TXL new brand EXEED. Brand presence EXEED in one of the largest and most prestigious aerohub the world was an important starting point, signaling the release of a new ambitious brand into the international arena.

Crossovers TX and TXL today there are all preconditions to take its rightful place as the Middle East market and premium segments of the markets of other countries.

Exeed is already in Russia

The presentation EXEED for dealers was held July 25 in Park-hotel "sun" in the suburbs, where according to the website "Chinese cars" it was said that now the crossovers are Exeed the Russian certification and will be on sale in the second quarter of next year in three trim levels. Prices for the Russian market will be announced later. Follow the news on the portal www.rim3.ru 

Exeed TX at Chinese showroom

No large displays now in China, the car will not sell

Petrol turbo 1.6 T GDI develops 190 HP

Technical specifications Exeed TX (Xiandao M31 – SQR6470) according to the China Katalog:
Engine:                          model SQRFJ16, R4 turbo, 1598 cm3, 197 HPC. (for Russia – 190 HP);
Drivetrain:                     the RCP 7DCT dual-clutch, front-wheel or all-wheel drive AWD;
dimensions:      4690х1885х1706 mm;
Wheelbase:                   2715 mm;
Curb weight:         1600-1688 kg;
Max speed: 185-187 km/h;
fuel Consumption:                 6,6–7,2 l/100 km;
Price to China:                         ¥125,9–143,9 thousand (of 1.16–1.32 million ₽).

An elongated crossover TXL while only a five-seater, although the trunk would be enough, and for the third row seats 

Trim two-tone leather – a sign of premium

Optitron the instrument cluster

Technical specifications Exeed TXL (Xiandao M32 – SQR6480) according to the China Katalog:
Engine:                          model SQRF4J16, R4 turbo, 1598 cm3, 197 HP (for Russia – 190 HP);
Transmission:                     RCP 7DCT dual-clutch, front-wheel or all-wheel drive;
dimensions:      4775х1885х1706 mm;
Wheelbase:                   2800mm;
Curb weight:         1600 kg;
Max speed: 187 km/h;
fuel Consumption:                6.8 l/100 km;
Price to China:                        ¥135,9–of 175.9 thousand (1,25–1,62 million for you!) ..