Brand Aurus trying to avoid in Europe

26 March 2019

Three global brand presented Aurus accusation of plagiarism names

Quite noticeable the success that accompanied the premiere of a new Russian luxury brand Aurus at the Geneva motor show in early March could not fit into the anti-Russian hysteria, a new attack which is the second week of fanning the West.

Center console AURUS Senat S600

And here a new word: Italian supercar manufacturer Lamborghini (which is owned, by the way, the German concern Volkswagen Group) stated that it is conducting a legal analysis associated with the problem of registration of Russian car brand Aurus in the European Union. The Italian firm said that the test associated with the "harmony" of the name of the Russian brand with the name of its crossover Urus.

Perhaps that is the Lamboghini Urus closest in class to AURUS

A Lamborghini representative said to RIA Novosti: "we are Now awaiting the results of this opposition, however, to speak about terms I do not dare, because this is about international business, including Russia, Italy and other countries."
Earlier the newspaper "Izvestia" reported that such brands as Toyota, Lamborghini and Michelin appealed to the European Bureau for intellectual property a patent application of the Russian brand of luxury cars. Representatives of these companies claim that the name Aurus sound like their own models (Lamborghini Urus crossover, hatchback Auris Toyota sub-brand of Taurus tire Michelin) allegedly confusingly brands. I.e., the data itself is quite consonant with the names so far coexisted peacefully, but with the advent of vysokachestvennoe Russian rival next to him casts on them the shadow.

To confuse the hybrid Toyota Auris with a limousine AURUS must, of course, to manage 

 In turn the Ministry has told RIA Novosti that the developer of the project "Cortege" (aka EMP) is a US Institute seriously intends to fight for the rights to your brand Aurus.

And nothing pleased AURUS tire Marquet. Taurus do not understand? 

Brand Aurus (previously known as Project "Tuple") represents a whole family of luxury cars, including the model for the first persons of the state. It includes armored limousine L700 Senat, Senat S600 sedan, minivan and SUV Arsenal Komendant in a single modular platform (EMP). The project is being developed by the state Institute of US, with the assistance of the group SOLLERS and several foreign partners, and the state's investment has already amounted to ₽12.4 billion Estimated retail price of the basic model Aurus Senay will start at ₽10 million

PS This is not the first case when the domestic car close the way to the West solely because of the name, so in the mid-1960s to the Soviet "the Muscovite-408" carped firm Peugeot, occupava in France the use of three-digit indexes with a zero in the middle. as a result, In the country of the Gauls, the model sold as a Moskvitch Elite 1360. However, due to the same reasons to change the index of your model even had a West German firm the Porsche, which we now know as "911-ten." So that the fact of the consonance of names in the automotive world long history, but the current standoff is clearly giving policy Russophobic flavor.

Because of the nagging Peugeot  Soviet "Moskvich-408" was sold in France as the Moskvitch Elite 1360

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