Brand AURUS presented in the hotel "Four Seasons"

24 May 2018

About the name "Project Cortege" and the acronym EMP it is necessary now to forget

The first official presentation in the traditional format of a new premium automotive brand AURUS took place on may 23 in the conference hall of Moscow hotel "Four Seasons". The presentation was attended by Minister of Industry and trade of the Russian Federation Denis Manturov, General Director of JSC "SOLLERS" Vadim Shvetsov and the General Director of LLC "AURUS" Franz Gerhard Hilgert.

From left to right: head of LLC "Aurus" , the Minister of industry and trade of Russia Denis Manturov, the head of Sollers Vadim Shvetsov

The creators of the new Russian top-brand explained at the presentation of his philosophy, core values and meanings. So, the name MIRA comes from the fusion of two Latin words: "aurum" (gold) and "Russia" (Russia). So, the AURA is identified with the internal energy of a person having special powers and incredible abilities. In AURUM – inherent characteristics such as power, wealth of our country and the nobility of the precious metal. The climax is just the brand name that is the end of the RUS – of the world the sign of Russia, which combines all the above features.

Stylish logo AURUS seeks to promote Russian in the world

Accordingly, the mission of the brand is to create a flawless car in the segment of "Luxury" that can cope with any challenge: "no Wonder the aura was given to people who had the power", – emphasized in the official press release. "The advantage of the brand lies in the level of customer service for owners who will have the opportunity to become members of the special "Presidential" of the club and participate in events, get on impossible on a paid basis. For example, the rate of driving skill on management of the armored vehicle. Also for owners will be provided the option of delivery to any point of the globe. Another advantage of the brand is the absolute individualization of the car. The client will have the opportunity in a personal dialogue with the designer and engineer to discuss the future shape of the car and realize the most daring ideas with the help of professionals".

The monumental style of the grid radiator AURUS obliged Stalin's armored limousine ZIS-115 (in turn the upside to the design Paccard 180 model 1939) 

Under the new brand AURUS in Russia and in foreign markets will be presented range of luxury cars created by FSUE "NAMI" in the framework of the project "unified modular platform" (EMP). For the promotion and sale of vehicles AURUS will answer the new distribution company "Aurus" is a joint venture company SOLLERS and US. Experience in the promotion of different brands at SOLLERS there is no doubt, but according to Vadim Shvetsov in promoting AURUS: "we Will focus on the brand Tesla as an example of the creativity in automotive marketing."

The combination of high-tech and classicism in the thought of the founders is to attract customers with half the world  

The Minister of Industry and trade of RF, Denis Manturov, said: "our Main achievement within the framework of the project "unified modular platform," which now serves to call the AURUS, this is not the creation of the cars, as many would have expected to hear. More importantly, this project helped us to learn new leading edge technologies and competencies, which will be available for the entire automotive industry in the near future. АURUS – a symbol of a new era in the history of the domestic automotive industry. In turn, the "US" became one of the leading engineering platform for the entire automotive industry".
In the framework of the speech at the presentation of Vadim Shvetsov, General Director of PJSC "SOLLERS" noted: "I represent today a group of SOLLERS as an investor who will participate in the promotion of the brand AURUS and creating, I am sure, not only Russian but also international success stories of the brand and the products under the brand AURUS on the market. I am also convinced that the range of products that use technology AURUS needs to develop further, encompassing, in particular, more massive segments of demand. As part of our JV with US we are keen to develop and continue to develop digital technologies for vehicles under the brand AURUS, particularly for software development and interfaces the original "infotainment system" and telematics systems for vehicles within the HMI-lab AURUS, about time that we also think in the moment." About future retail prices for AURUS Mr. Shvetsov said: "the more Expensive Mercedes-Benz S-Class, but much cheaper cars, Rolls-Royce and Bentley". About the service of the car, Mr. Shvetsov said that: "In case of failure of vehicle owner to leave the team of technicians of the brand AURUS. The car will be repaired either at the station distribution network, Sollers, or, in the case of a serious fault, transported the car to repair to Moscow. After that the car transporterowych back to the owner." Periodic maintenance of vehicles, obviously, will be on the network stations SOLLERS.

The production of sedans AURUS Senat focus in the US and in any case will not exceed 250 pieces per year and the limo Senat, in General, will be produced only by special order

Under the production of cars of the brand AURUS on-site WE have created production capacity 200-250 cars that will fully satisfy the demand sedan and limousine series Senate, which until the end of 2018, will produce approximately 70 units. to equip parks senior officials of the Russian Federation. By the way, according to Manturov, the limo will be produced individually, and the emphasis in the draft EMP will be made for crossover "Commandant". Its prototype will appear at the end of this year and mass production will begin in the second half of 2019, so in the fourth quarter it will start to arrive to customers. Upon reaching the annual demand for the crossover in volume of 1500 units or more, at the facilities of the company SOLLERS (site yet selected) will be organized separately, which also will collect the van Arsenal.

Presidential armored limousine AURUS Senat was demonstrated in the public may 7, 2018 during the inauguration of President Vladimir Putin

According to the CEO of LLC "Aurus" Franz Hilgert: "World premiere of the brand AURUS in the framework of the Moscow International motor show in August 2018, which will begin collecting pre-orders. Sales serial "Senators" will begin in the first quarter of 2019". He also noted that 30% of the components of the car will make the car manufacturer, i.e. LLC "Aurus", and 70% will be purchased on the side, as it "myrrh practice". With it these figures are directly related to the level of real localization AURUS do not have and data on it were not named.
In the spring of 2019 AURUS will be presented at the Geneva motor show, as the company LLC "Aurus" according to Franz Hilgert big plans for its promotion in "the segment of luxury goods from Russia." For this certification procedure AURUS in Europe was launched last year, and plans are even RHD version. To promote "Russian autoreclose" will not only in the Old world, but also in Asia (China, Indonesia, etc.), middle East (Iraq, Syria) and South America..