AURUS flashed before Europe

6 March 2019

At the Geneva motor show the European premiere of a new Russian luxury cars Limousine AURUS and AURUS SENAT SENAT

In the framework of the Geneva International motor show, traditionally held in the exhibition complex Palexpo, a new Russian brand AURUS arranged for 5 March, the European premiere of a new Russian luxury car and Limousine AURUS AURUS SENAT SENAT.
In the performance of complex tasks of creating a new luxury brand designed for the global automotive market requires a complex of interrelated major components. In addition to designing and manufacturing of luxury cars meets the highest requirements. So that the creation in Russia of a luxury car not just for mass production, and the whole line of models AURUS on a single technology platform using the most modern technologies and materials can be called a breakthrough in modern Russian automotive industry.

Cars AURUS and AURUS Limousine SENAT SENAT represent luxury alloy with innovation. Their design is made in timeless style, which combined with the latest engineering developments and the highest quality materials. Highest quality, perfection in details, luxury style and dynamic, the use of innovative technologies, compliance with environmental safety are the main values on which abuts the brand AURUS implemented in its luxury class models.
The Minister of industry and trade of Russia Denis Manturov said: "At the moment, important in the development of the brand AURUS is the development of processes to increase production. The prospects of the brand are evident, the priorities include the involvement of official trading of the Russian and foreign partners, and in General, the output of cars AURUS international markets".

Cars AURUS was designed as an armored variant, and without any special protection. Both models launched at the same time. Within the European premiere presented AURUS SENAT Limousine, which, incidentally, is produced exclusively in an armored variant and the base sedan AURUS SENAT in, so to speak, standard.
Cars AURUS and AURUS Limousine SENAT SENAT is equipped with intelligent four-wheel drive transmission and a hybrid setup, adapted to the climatic and road features of Russia, as well as relevant and in demand for luxury cars in the modern world. For passengers has the highest possible level of comfort and safety under all conditions. Powerful V8 engine, developed by Russian engineers especially for car brand AURUS, is paired with an equally powerful electric motor that enables the model AURUS SENAT Limousine total weight of about 6.9 tons to accelerate to 100 km/h in just 9 seconds. AURUS SENAT sedan with a significantly lower weight per unit of power, it takes only 6 seconds. Automatic 9-speed transmission created by Russian engineers KATA's patented kinematic scheme. In the SENAT Limousine car AURUS and AURUS SENAT L700 S600 fitted with a planetary automatic transmission, but without torque Converter. The lack of a torque Converter provides higher efficiency and lower fuel consumption. The control unit and the software of own development, which testifies to a sufficiently high level of scientific and technological achievements of engineers and professionals who create cars AURUS.

In accordance with the international safety requirements of cars AURUS equipped with systems of active and passive safety.
An important aspect of luxury cars are the customisation that the brand AURUS wide. Possible design solutions in accordance with the wishes of the future owners almost unlimited. The many color options of the body, an extensive palette of colors and textures of interior finishes, a variety of noble breeds of wood, five different cut seats will allow to realize the most original ideas. In the dialogue with designers and engineers, customers can create a car AURUS, which will fully embody the character and reflect the personality of its owner.

Cars AURUS became available for pre-order in Russia of the company "AURUS" with August 2018. Official trading partners of the brand AURUS – Automotive Group "AVILON" and OOO "Panavto" started taking pre-orders for the car AURUS February 15, 2019.
Currently FSUE "NAMI" has been manufacturing cars in AURUS on the basis of its own capacities in the capital. The volume of this production is limited as it is organized by type modern factory, i.e. "hand made" on individual standards while maintaining the highest quality.
The business plan of LLC "AURUS" involves the development and creation of additional production capacities together with industrial partner of the PJSC "SOLLERS". This project is scheduled for the new automotive plant in Tatarstan at the end of 2020, which will increase the serial production of all models of MIRA to 5,000 units per year in single shift operation.
Recently – on February 18 in Abu Dhabi (UAE) signed an agreement on joining the Fund TAWAZUN in the number of participants of LLC "AURUS". In accordance with the signed document Fund TAWAZUN receives a share of 36% in LLC "AURUS" and reinvestiruet over the next three years to the company a total of €110 million these funds will be organized a full-scale mass production of cars AURUS and their promotion on international markets. Direct developer cars, AURUS is the "NAMI", which will retain 63.5% of the capital of the company. Accordingly, the share of PJSC "SOLLERS" LLC "AURUS" will be reduced to 0.5%.
In the framework of the project vehicles under the brand Aurus system has been established successful cooperation of a number of Russian and foreign enterprises, which also impacted the success of scientific-technical development and launch in production of new modern car platform.
Armored and unarmored versions of AURUS car was designed at the same time, although, normally, the creation of protected vehicles in the world practice is based on existing conventional models (the only exception is the division of Mercedes-Benz GUARD – ed.). During the creation of the car AURUS was offered unique engineering solutions allowing to achieve world-class security metrics. In the Russian car AURUS SENAT Limousine L700 implemented level of ballistic and blast protection that meets the requirements to modern armored luxury cars.
In turn, the AURUS SENAT sedan S600 is a commercial non-armoured series cars AURUS, which implements modern technologies and materials, combined with the luxury exterior and interior. AURUS SENAT sedan S600 demonstrates high dynamic performance, comfort and safety, complementing their elegant and timeless design, attention to detail, and reasonableness of all elements.
SINGLE MODULAR PLATFORM

  Cars AURUS is made on a completely new unified modular platform (EMP), which creates conditions for designing different types of cars and improves the economic viability of production. These vehicles originally designed specifically for the Russian conditions, taking into account climatic and road conditions of our country, while ensuring maximum level of comfort and safety under all conditions.
Using the principle of modularity makes it easy and feasible to change the wheelbase, length, ground clearance, total mass, and even body type of the car, and also to adapt manufacturing site for the launch of a family of models of different types. To accomplish this task was originally designed the layout scheme of the whole future of the model line of vehicles, the principles of achieving maximum unification in the framework of the project. The base car was designed with a "clean slate", AURUS SENAT sedan S600.
DESIGN. EXTERIOR AND INTERIOR
Cars SENAT Limousine AURUS and AURUS SENAT L700 S600 solved in a design sense that combines the monumentality and grandeur, characteristic of the high status of luxury vehicles. Therefore, the body has given generous proportions to fully implementing classic design "out of time". Modern sleek surfaces are in harmony with sophisticated details. Considered use of design techniques that are typical for cars of class "luxury", helped to keep the classic elegance of the exterior and interior.

  Luxurious, respectable and comfortable interior AURUS meets all inherent in the salons of cars of the highest class requirements. Monumentality and completeness of forms of instrument panel, upholstery of the doors to the luxurious seats confirm this. High-quality materials, including top grade genuine leather Russian production and fine wood, encircle the interior and support the arch of the ceiling. Metal and glass finish multimedia devices do not allow to doubt that you modern car, equipped with the latest technology. The authenticity of the interior is INTERESTED in maintaining a balance of tradition and innovation. The classic elements of understated luxury are harmoniously combined with modern technical solutions. Brand AURUS – the standard of respectability and high-tech.
Special attention deserves the ergonomics of the car AURUS. AURUS interior designed around passenger rear row, hence the unprecedented level of passive safety even when tilted back 45° ("comfortable position") to the backrest of the passenger seat, the effective seat belt system ensures the retention of the person in extreme situations. Space for passengers in the back seat – best in class. Design of doors and large hole functionally provide cleanliness thresholds in any weather and the convenience of landing passengers, driver.
There are some useful accessories such as wireless induction charger for mobile phones, built-in fridge and a box to hold two branded crystal glasses AURUS. The rear console is equipped with folding tables, top of the worktops which are finished in natural leather with metal edging around the perimeter.
The anatomically shaped seats offer passengers unrivalled levels of comfort. All seats are equipped with a variety of mechanisms settings according to personal preference of each rider. Longitudinal adjustment and height adjustment, angle change of the backrest angle and cushion length adjustment, lumbar support height and depth are all required attributes of the seats in the business segment, and, especially, in the class of Executive cars. Adjustable support for shoulder and neck, ventilation and backrest cushions, as well as several types of massage are indispensable for long trips. Comfort rear passengers, given the maximum attention, so the second row is two separate seats with individual elements of the transformation include feather pillows customized design that will be appreciated by the passengers.
Multimedia system designed specifically for the family car AURUS. In addition to its high acoustic potential, the system provides a zone view video content, access to the Internet and performs a number of functions: information and referral, navigation and DVR. Speaker system produces high-quality surround sound at all frequencies, with the features of interior space. The car AURUS is equipped with individual wireless headphones Harman fit to listen to your recordings from any media, including via USB ports. The connection with portable devices using WI-FI. The number of monitors varies from 3 to 5 depending on the car model.
Zonal climate control system provides comfortable conditions in the cabin with the ability to maintain different temperature settings for each passenger. The intuitive interface of climate control and car control is a subject of special pride of developers of the car.
To create a special atmosphere and comfort of the passengers at night, the interior is equipped with LED backlight with 8 lighting modes. The passenger can select any of them based on his personal preferences.
INNOVATIVE TECHNICAL SOLUTIONS

  In the car AURUS SENAT SENAT and Limousine L700 S600 introduced many advanced technologies.
First, it is the combination of the hybrid system and intelligent all-wheel-drive with connectable front wheels. The car is equipped with a powerful 4.4-litre V8 engine that is exclusive is only for cars AURUS. The engine is paired with a powerful high voltage electric motor, which performs the function of electrical machines assistant. Voltage system the high voltage of – 350V.
Cars AURUS equipped with a 9-speed automatic planetary transmission without a torque Converter – a private Russian development company "KATA". The all wheel drive system – type ATC (active torque control) with a multi-plate friction clutch.
AURUS SENAT SENAT and Limousine L700 S600 is equipped with independent multi-link rear suspension and double wishbone front with dual bottom hinge, with active gas-filled telescopic shock absorbers and stabilizer bar.
Brake system on models equipped with AURUS dual circuit brake system with disc brakes on all wheels and ABS and ESP of the latest generation. The Parking brake, of course, remote, Electromechanical.
Steering equipped with a hydraulic amplifier, and a telescopic safety steering column, electrically equipped.
AURUS SENAT SENAT and Limousine L700 S600 is equipped with an led exterior lighting system, including headlamps with light sensor. Available illuminated exterior door handles, illuminating door sills and boarding and alighting.
SECURITY
In accordance with modern requirements in the field of security, cars AURUS feature an integrated driver assistance system driving ADAS (Advanced Driver Assistant System), which includes adaptive cruise control, electronic stability control, the automatic emergency braking system, a collision warning with pedestrian recognition, the recognition of road signs, tracking system for the blind zones and others that allow you to avoid disasters and to minimize the consequences.
Cars AURUS is equipped with 9 airbags, including frontal, driver and front passenger, knee driver, side into the backrests of all four seats and two curtain air above the side Windows of the car.
Additional advantages of AURUS car are the Keyless entry functions and starting of the engine, open the trunk hands-free, built-in Immobiliser and alarm to protect against theft.
Body structure commercial series sedans AURUS meets the requirements for passive safety level of 5 stars according to EuroNCAP requirements. Accordingly, it provides the highest level of protection for all passengers.
Cars AURUS is equipped with a emergency broadcast system "ERA GLONASS", which in the event of an accident will help to automatically determine and transmit information about the details of the incident to emergency services. To contact the operator "ERA GLONASS" is possible and in manual mode by pressing a special button and using the multimedia system.
ECOLOGY
Cars AURUS comply with all regulations of the UNECE. The proportion of recyclable materials is 95%. Eliminated the use of heavy metals harmful to health.


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