Audi is going to revive the Horch brand

24 September 2018

But not yet as a standalone brand

Today about mark Horch remember only those who are interested in automotive history. Indeed, this name has not been used since the 50s. But at the time it was widely known: it was founded by August Horch, who later also created the brand Audi. In 1932, Horch and Audi, along with two more companies became part of Auto Union. Then came the famous logo of four rings (one ring for each brand), later took the Audi. But soon the name Horch will again be mentioned in relation to new cars.

However, we are not yet talking about a full revival of the brand. According to the publication Automotive News referring to unnamed sources, Horch would be the only top version of the Audi A8. You can draw a parallel with the Mercedes-Maybach S-Class.

It is expected that the version will differ Horch filling and appearance. They will get older engines: V8 and W12 with twin turbo. To these machines it easy to identify externally, they will set the wheels of special design and logo Horch on the rear roof rack.

Unfortunately, the Volkswagen is not considering the possibility of creating separate models under the brand name Horch. First, the Germans have learned well the lesson Maybach from 1997 to 2013 produced sedans and limousines, but bring only losses.

Horch 853 Sport Cabriolet by Voll & Ruhrbeck '1935-37