His father died a Mustang and Chrysler Savior Lee Iaccoca

4 July 2019

On 2 July, Geldof top Manager of the American automobile industry If Iaccoca

July 2, 2019 on 94-m to year of life in the history of the world finally moved one of the symbols of the American automotive industry – the former head of Chrysler Motor company Lido Anthony Iaccoca known in the world as If Iaccoca.

The name Akkari forever connected with the sensational success of the Ford Mustang (in the background of the bestselling 1965, in the front – the Ford Mustang II of 1974) 

  he was Born in Allentown (PA) far 15 Oct 1924 in a fairly wealthy family of Italian immigrants. In 1939, he was diagnosed with rheumatic fever, which then had no cure, which has saved him from the meat grinder of world war II, but he recovered and began a series of UPS and downs, chasing the life of this extraordinary man. While his peers fought in the Pacific and in Europe, the Lido successfully studied at Princeton University, after which came a car company Ford Motor Co. a simple engineer, but soon became a successful Manager and worked under the leadership of President Henry Ford II three decades. It was then that he shortened for ease of communication your name before you Do and experienced in the "Ford" part of his career as an extraordinary rise and spectacular fall.

Fathers iconic "Mustang" – the Vice-President of Ford Motor Do Akkoca and chief designer Donald N. Frey  

The first flight was in 1956, when Iaccoca proposed crediting scheme "56 for 56" when any model of Ford in 1956 it was possible to take a loan for three years for $56 per month, with 20% prepayment. Etat system was so successful that Iaccoca soared  Rise happened to the post of Vice-President of sales. The second takeoff was associated with the launching in 1964, the iconic road Mustang coupe built on the platform of a conventional compact sedan Falcon,

An example of very successful cross-dressing in the automotive industry: you take an ordinary boring sedan Ford Falcon and replacement body turns best seller – Mustang coupe

but with a charismatic and sporty design that lifted Ford and its Vice-President Akoko over the top, worshiped success and America cars. A total of 9 years has sold more than 2.5 million "Mustakov", the model prodoljaetsa today already the sixth (2018 passed restyling) generation.  

The fate of the European bestseller, the Ford Fiesta, formed A class of urban minicars, Whether Accoca took the most direct part

Then If Akkoca, elevated to Executive Vice President of all of Ford motor company, effortlessly brought in a profit of chronically unprofitable divisions of Lincoln (coupe Mark III) and Mercury (new brand image), but then he had realized the prospects of front wheel drive car (including participated in the implementation of the European bestseller, the Ford Fiesta), and in the mid-1970s, along with the head unit Ford Hal Silicom has developed a prototype of a minivan, but just not for that he was dismissed conservative "owner" of Henry Ford II.

The most talented Vice-President of Detroit If Iaccoca at the peak of his career at Ford Motor (rear Lincoln Mark IV grille a La Rolls-Royce, which was the idea of putting it There)

However, with a hereditary head of Henry Ford II, he did not agree on strategic issues, however, an alternative reason for the dismissal was not the jealousy of Ford, the grandson to the public the popularity of its top Manager and his direct fault in the scandal with the explosion of fuel tanks on the subcompact Ford Pinto that led to the recall of 2 million cars (plus single-platform model Mercury Mercur) and reputational losses Ford-a.

Subcompact Ford Pinto hatchback 1971 because of its fire hazard in case of accident the gas tank was the end of his career at Ford Motor Eccoci

So, 13 Jul 1978, 54-year-old Lee was ignominiously dismissed from the "family" of Ford Motor.
At this point the third largest in the United States automobile company Chrysler Motor was already almost bankrupt, but suggested unemployed Accoca to be her Saviour. As he wrote later in his popular autobiography (there was, incidentally, published in Russian under the title "Career management") Does Iaccoca: "If I had known what a disastrous situation is "Chrysler" and what a hell of work to save all I have – I would never have agreed to the post of President of this company".
Nevertheless it was Lee Iaccoca took the brunt of the creditors went to the bottom like the Titanic Chrysler and by selling off various assets (including the French firm SIMCA and Chrysler plants English UK  which later PSA Department Talbot) and challenging negotiations with the administration of President Carter was able to obtain for it government loan to cover the operational expenses in the amount of $1.2 billion ($3.7 billion based on current inflation) for the launch of a new family of fuel-efficient compact cars to front wheel drive platform "K-cars" (Dodge Aries, Plimouth Reliant, Chrysler LeBaron and several other models).

Front-wheel drive platform K-cars saved the third automaker of America

In this historical moment in the world and in the United States was intense, the Second oil crisis (1980-1982) arising from the Iran-Iraq war and led to the tripling of world oil prices. The American auto industry in General was in crisis: the voracious road the dreadnoughts of the Big three (GM, Ford and Chrysler) lost the demand, pressed by Japanese manufacturers, extremely well "podgaevsky with stuffing" for the American market huge batch economical runabouts.

The firstborn running Akcakoy platform K-cars – the Dodge Aries, helped along with the platform colleagues to pull the company out of the financial abyss, and even ahead of time to give credit to the American government

New models Chrysler launched in the autumn of 1980 have begun to demand and the company pulled back from the brink of bankruptcy, but it was still not a real success, although the Chrysler Motor company under the leadership of Lee Eccoci and paid with the pump ahead of time for 7 years (!) a state loan with all interest.

Presentation of the world's first full-fledged minivan Plimouth Voyager, perhaps, had a large effects for America than the launch of her eponymous space Shuttle

A real stroke of luck to Chrysler Motor under the leadership of Lee Eccoci came to market three years later, the revolutionary front-wheel-drive station wagon with increased capacity with a transformable three-row layout of the cabin, aptly named the "MPV" (minivan).

American families with children c enthusiastically boarded with a voracious Station Wagon at economical mini-vans series Т115 from Chrysler Motor (on photo model Dodge Caravan)

At that moment, accustomed to spacious but voracious family wagon (Station Wagon) American family which had more than two children (and those in the US quite a lot) in need of economical, easy to drive and is placed in a standard garage, but at the same time as roomy replacement. Jackowski the project "platform Т115" (on the stretched platform K-cars) which was built minivans Dodge Caravan, Plimouth Voyager and Chrysler Town & Country as well as possible meet all these requirements and was the beginning of fashion on vans, which has swept America and the Old world.

Three-row foldaway (with folding and removable seats) layout of the cabin of the Chrysler minivans in Ford unsuccessfully punched Akkoca, has forever changed the global auto industry

But Chrysler was the first to be taken off the market cream, and in 1986 even got the fourth smallest automaker of the US – American Motors mostly for its legendary Jeep brand. In the future, it is the SUVs and pickups have become the locomotives of the success of Chrysler. If Iaccoca was in the mid-1980s in the USA "icon success" – I watched from the cover of Time magazine, starred in the role of a COP in the gangster TV series, his name was known to every American housewife, so it is not surprising that he was even offered to stand in US Presidents on elections of 1988.

If Iaccoca presents the Chrysler Concord sedan 1989 on the background of the supersonic airliner Concord

But, Sic transit gloria mundi, fate once again gave Lee Iaccoca surprise now unpleasant in the late 1980s, Chrysler went through a period of losses associated with low quality products and unprofitable diversification program (provedenii on their own initiative Whether Jaccaci), which led to large losses of the company, but Chrysler was able to quickly return to the pinnacle of success due to the boom in the market of pickup trucks and SUVs.

Released in April 1992, the Jeep Grand Cherokee (ZJ) became one of the pioneers of the boom of SUVs (SUV)

In 1992, Lee Iaccoca left all the posts in Chrysler Motor, replaced by the next generation of managers. In 1995 Akkoca participated as a member of the Board of MGM Grand in the Scam with a hostile takeover of Chrysler billionaire-adventurer kirk Kerkorian. Ultimately, the weakened U.S. financial Chrysler was absorbed by the German concern Daimler-Benz AG.

If Akoka near Ford Mustang anniversary series "45-th Anniversary"

 During his long career personally Lee Iacocca has contributed to the launch of a series of production cars such as the Falcon compact sedan and coupe Mustang at its base, road-super sports car DeTomaso Pantera, Ford Pinto subcompact based on the coupe Ford Mustang II, the European minikitchen Ford Fiesta coupe, the Lincoln Continental Mark III, the revived Chrysler Imperial, an ambitious project Dodge DeTomaso, the entire platform of the Chrysler K-car, minivans platform T-115 – Plymouth Voyager and Dodge Caravan, a failure image Roadster Chrysler TC by Maserati, суперкарDodge Viper and the LH platform (Chrysler LHS, Dodge Intrepid, Eagle Vision – until a distant descendant of GAZ Volga Siber) in the characteristic style of cab forward.

Akkoca organized for his life a number of charities (including the study of type I diabetes, from which he died one of his two daughters).

Conversation in the oval office of the White house with President bill Clinton (1993)

 In 2007, Lee Iaccoca created a popular blog that discussed the current problems facing US in healthcare, the introduction of alternative energy sources and hybrid vehicles. There were discussed and the candidate in presidents of the country in which, according to Iacocca, they must possess: curiosity, creativity, communication, character, courage, conviction, charisma, competence and common sense.
This set of qualities have distinguished himself If Akkoca, which entered the history of the United States and the world of business as one of the most effective and successful managers of automotive companies on a global scale. By the way, the Portfolio included Iacocca in the Top 20 best American CEOS of all time at No. 18, higher places teledive Oprah Winfrey!.