Subaru went to the "stepdaughter" to Toyota

30 September 2019

The Company Of Subaru Co. became affiliated with Toyota Motor company

The analysts of Japanese industry about the possible merger of local manufacturers (however, the preservation of existing brands) to just three corporations, it seems, receives further confirmation. Today it was reported that Toyota and Subaru officially entered into a new business and financial Alliance with the aim of strengthening long-term cooperation. Accordingly, the company will exchange stakes in each other. Moreover, Toyota was already the largest shareholder (of 16.83% of the shares) of the company Subaru, whose name, incidentally, refers to the Japanese name of the constellation Pleiades. Now, Toyota will buy 80 billion yen ($741 million) 24 289 500 shares (3,17%) Subaru, which will increase its share to 20%, and turn Subaru's affiliated with Toyota Motor company.

Naturally, the joint development of the second generation rear-wheel drive coupe Toyota GT86 and Subaru BRZ (the screen saver) will continue,

Subaru Crosstek Hybrid 2019

and by "combining the strengths of both companies" will be a new four-wheel drive models and Subaru hybrids in the spirit of the model Crosstek Hybrid.

President Akio Toyoda as a former rally driver says appreciates the individuality and charisma of Subaru cars

President Akio Toyoda said: "Even if a profound transformation of the industry, happens once in a century, will greatly change the automobile, the pleasure of driving will remain an integral part thereof. I think we should fun it is firmly retained. I myself am a rally driver and through hard workout for Impreza have experienced the wonders of all-wheel drive Subaru".
In turn, the head of Subaru Tomomi Nakamura recalled that in fact the Alliance Toyota-Subaru appeared 14 years ago: "Doing another one step in our relationship with Toyota, we are closer to create a more sophisticated car. I'm sure our customers will love what we will offer thanks to the joint efforts".

By the way, worldwide sales of Toyota cars in 2018 amounted to 10.6 million cars (+2%), and Subaru – 1.02 million (-5%), which was the first drop the brand for seven years. 

Exposure tuning Subaru at the 10th festival of the Subaru Fest in Moscow

PS That do not believe the rumors. Toyota is still "scoops" under a former independent domestic producers aspiring to become either a Japanese GM, or the "Megatooth". Pertaining to Subaru its a unique concept (four-wheel drive in combination boxer engines) this "Union" still raises concerns for the preservation of technical uniqueness, especially against the onset of electromobility, which is appreciated, since the President Toyota to the Russian fans of the brand.