AVTOVAZ, the year 2018 – normal flight

28 December 2018

The group AVTOVAZ reported for 2018 to 2026 it will release 8 new models and 9 facelifted

In 2018 year, the company continued implementing its medium-term development plan at a strong rate. The company strengthened the position of the car of LADA brand as #1 in Russia due to, first of all, update the model range and expand exports, including a number of new markets. This was made possible thanks to the support of shareholders, Federal and regional authorities. Hence, the Group AVTOVAZ showed sustainable positive operating margins and returned to profitability.

New items LADA
One of the most striking innovations of 2018 stud, which debuted on the market in June sportsedan sedan LADA Vesta Cross. He was the first model in its segment, combining impressive road (203 mm) clearance of a crossover with gambling and handling, fairly roomy interior and one of Russia's most popular types of body styles – sedan.

A month later, in August of 2018, the market took a new family of LADA Granta sedan, hatchback, wagon and liftbek. 

The last two models are the legacy of a hapless series of Kalina 2. As a result, a restyled LADA Granta received fashion brand X-style and high level of comfort and security, has become even more popular, and rightfully topped the rating of sales in the domestic market for the fourth quarter of last year.

In November started selling LADA XRAY Cross, which, being conventional front-wheel drive transmission, due to the characteristic of inherent attributes of SUVs, both in terms of design and in terms of technical stuffing. Version flaunts a rich set of new equipment, a high level of comfort and flotation, so the ground clearance reached a record for the brand LADA 215 mm, in addition, the embedded intelligent system LADA Ride with a Select allowing to choose a fixed driving modes for different road conditions.

At Moscow international automobile salon (MIAS) brand LADA presented at its stand 4 new models and showed the development of the design concept of the Brand, setting a record for the brand. It is not surprising that the concept car LADA 4x4 VISION was recognized as the best exhibit of the Moscow international motor show, demonstrated the vision of the brand DNA of style and competed quite successfully in this capacity, for example, a limousine AURUS Senator, also debuted at MIAS-2019.

Awards brand and enterprise

According to the results of the annual national award "car of the year in Russia№ brand LADA won in 4 nominations. In the vote was attended by more than 1 million people. In the nomination "Small class" won the LADA Vesta sedan and station wagon LADA Vesta SW. In the category "station Wagons terrain" won universal LADA Vesta SW Cross. In the nomination "Mini-vans" in 6-th time defeated LADA Largus Van (F90). The LADA brand was awarded in the special nomination "Favorite brand in the mass segment."

Universal LADA Vesta SW Cross was awarded the prestigious automotive award – the Grand Prix "at the wheel-2018". The car was awarded in the category of "Compact crossovers". In a special nomination "Breaking stereotypes" was also awarded the model LADA Vesta and LADA Vesta SW SW Cross.

The annual national prize of motor-car experts "TOP-5 Auto" also went to the LADA Vesta LADA Vesta SW and SW Cross, which recognized the best in nomination "Compact city car". In addition, the PR Department, LADA awarded in the category "Best PR-Department of the automaker" is a special nomination for the competence and effective communication. 

In the nomination "Best debut 2017" prize of the Russian automotive forum, RAF-awarded the 2018 model LADA Vesta SW Cross.

The company AVTOVAZ was also awarded in the nomination "Industry" award "the businessman of year" (according to the publication "Kommersant Volga") for a significant contribution to the development of Russian business.

brand Development and enterprise

In 2018, LADA developed a new corporate philosophy for the first time over the past few years have presented a unified slogan. Energetic design, the best quality and equipment for a reasonable price, confidence in all situations – these are the three main principles of the new philosophy of LADA. New brand motto: "LADA. New horizons". The slogan said full renewal of the model range, entry into new niches, transformation of the dealer network, using the most modern standards of design and production of cars.

In conjunction with the company Immochan and Togliatti traffic police AVTOVAZ has opened the biggest in Russia children's automobile area – LADландия, where the training Rules of the road. Now children and pupils Togliatti will be able to study driving safety driving driving velomobiles really a mini-city.

The company launched designed for 2018-2020 program for the improvement of working conditions of employees. Total funding about the program will be ₽3,178 billion, of which more than ₽900 million allocated in 2018 year. The program was developed on the basis of 100 percent of survey of employees of the Company and contains a plan of 588 activities aimed at improving comfort and safety of the staff of AVTOVAZ.

Corporate development aimed at training the future up To 2026 Group AVTOVAZ plans to launch 8 new models and 9 fazliddinovich upgrades sushestvuyet models. With the aim of strengthening the scientific and technical potential of the enterprise additionally recruited 400 engineers, among which young professionals and graduates for the Engineering centre. In addition, the leaders of AVTOVAZ held a series of meetings with students of the largest universities of the Volga region, the Company became the General partner of the youth forum iVolga, so it lays a solid Foundation for making long-term plans of LADA brand..